Analisis Pengaruh Harga dan Kualitas Layanan terhadap Keputusan Konsumen Menggunakan Jasa Transportasi  Online Maxim di Makassar

Kapriani, Kapriani; Asmawiyah, Asmawiyah; Thaha, Salmiyah; Hariyanti, Hariyanti

doi:10.30603/ab.v17i1.2251

Cited by 6 publications

(8 citation statements)

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“…This facility is a solution that really helps culinary business actors, because with this application business actors no longer need to have a physical storefront or store as their place of business, they can market and bring food to consumer locations through this application [10]. In addition to the Go-Food service used by MSMEs "KKGohan.id" also uses a leading service in Indonesia that is a competitor to Go-Food, namely the Grab-Food application which was initiated in 2016 [11].…”

Section: Discussionmentioning

confidence: 99%

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Digital Marketing Strategy Uses E-Commerce to Maintain MSMEs Business KKGohan.id

Marlinah

2023

Advances in Economics, Business and Management Research

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Economic activities, which were initially carried out traditionally (offline marketing), gradually shifted towards digitalization (digital marketing), so that MSMEs 'KKGohan.id' require marketing strategies in maintaining their business. The purpose of this research is to find out the digital marketing strategies used and to maintain a business so that it can still increase sales. Regarding the data collection process, the data collection methods used are interview and observation methods. The analysis method used in this study is qualitative research with a descriptive approach, which uses information through interviews with business owners. The results of this study show that MMSMEs "KKGohan.id" have utilized digital marketing strategies through social media WhatsApp and Instagram, while also using E-Commerce through the GoJek and Grab applications through the GoFood and GrabFood features available in this application. The implications of MSMEs players, in order to take advantage of all E-Commerce platforms in Indonesia, in order to be creative in maintaining their business.

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Section: Discussionmentioning

confidence: 99%

“…Offering discounts is an important part and has an impact on increasing sales results, because discounts will make consumers interested in buying because they consider the product cheap. Discounts give the impression to consumers that the price paid is lower than it should be [11].…”

Section: Discussionmentioning

confidence: 99%

Digital Marketing Strategy Uses E-Commerce to Maintain MSMEs Business KKGohan.id

Marlinah

2023

Advances in Economics, Business and Management Research

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“…Kereta api menjadi alternatif bagi masalah transportasi jalan raya dengan keunggulan seperti kapasitas angkut yang besar, efisiensi bahan bakar dan lahan, rendah polusi, keamanan yang relatif tinggi, dan efisiensi penggunaan lahan. Meskipun sektor publik memiliki keterbatasan anggaran, pemimpin organisasi sektor publik harus terus meningkatkan kualitas pelayanan [12]. Hal ini juga dilakukan oleh Kereta Api dalam usahanya untuk memenuhi kebutuhan dan meningkatkan kepuasan konsumen.Pemahaman mengenai pentingnya kepuasan konsumen dan kualitas pelayanan dalam jasa transportasi kereta api menjadi landasan untuk pengembangan strategi dan peningkatan pelayanan yang lebih baik di masa depan [13].…”

Section: Pendahuluanunclassified

Pengukuran Kepuasan dan Kualitas Pelayanan terhadap Konsumen Jasa Transportasi Kereta Api

Febriyanti,

Setyawan

2024

INFEB

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This research aims to analyze the measurement of customer satisfaction and service quality in the context of rail transportation services. The theory used in this research is the Servqual theory, which emphasizes five dimensions of service quality, namely concrete evidence, reliability, responsiveness, assurance, and empathy. The research method applied was a survey design involving 140 respondents who used rail transportation services in Surakarta. Sampling was carried out using a purposive sampling method, with the criteria being that respondents were less than 40 years old and had used train transportation services at least 4 times in the last year. The research results show that there is a positive influence of employee service behavior orientation on service quality with a T statistic of 7.041 (>1.96) and a P value of 0.000 (<0.05) and a positive influence of physical facilities on service quality with a t statistic of 4.860 (>1.96) and P value 0.000 (<0.05). Apart from that, service quality has also been proven to have a positive effect on consumer satisfaction with a T statistic of 12.942 (>1.96) and a P value of 0.000 (<0.05). The implication of these findings is that it is important for rail transportation service companies to pay attention to employee behavior and physical facilities as an effort to improve service quality, which in turn can increase consumer satisfaction and the competitiveness of transportation service companies.

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“…This is in line with research on processed field snacks, which significantly contribute to changes in selling prices on purchasing decisions so that customers will decrease if there is an increase. prices (Kapriani & Ibrahim, 2022). These three generations make the price range of Rp.…”

Section: Importance Levelmentioning

confidence: 99%

Proposed Marketing Concepts Using the Conjoin Method in MSMEs Sego Berkat Bu Murni

Pramesti,

Zunaidi

2023

JMK

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The food industry in Indonesia is one of the sectors that support the value of the national investment. However, in 2020 the food industry experienced a decline in growth during the Covid-19 pandemic and was slowly able to increase steadily in 2021. Bu Murni's Sego Berkat is one of the food industries that has also experienced declining income during the COVID-19 pandemic. The difficulty of MSMEs is changing the increase in income due to new competitors during the Covid-19 pandemic. The purpose of this study is to provide a proposed marketing concept that suits the preferences of Sego Berkat MSME consumers based on place, price, and promotion factors. This research data was obtained through the distribution of questionnaires to Sego Berkat MSME customers, and the questionnaire results will be calculated as the weight of interests of each level and attributes using conjoin analysis. The results of the conjoin analysis resulted in a proposed marketing concept by the preferences of Sego Berkat MSME consumers and is to carry out sales promotion with the type of promotion buy 3 get 1, the price applied with a range of Rp. 15,000 – Rp. 19,000 on online and offline purchases.

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Analisis Pengaruh Harga dan Kualitas Layanan terhadap Keputusan Konsumen Menggunakan Jasa Transportasi Online Maxim di Makassar

Cited by 6 publications

References 0 publications

Digital Marketing Strategy Uses E-Commerce to Maintain MSMEs Business KKGohan.id

Digital Marketing Strategy Uses E-Commerce to Maintain MSMEs Business KKGohan.id

Pengukuran Kepuasan dan Kualitas Pelayanan terhadap Konsumen Jasa Transportasi Kereta Api

Proposed Marketing Concepts Using the Conjoin Method in MSMEs Sego Berkat Bu Murni

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