Analisis Pemasaran Ternak Sapi Potong di Kecamatan Sawangan Kabupaten Magelang

Prasetyo, Danang Dwi; Sari, Ayu Intan; Emawati, Shanti; Rahayu, Endang Siti; Purnomo, Sutrisno Hadi

doi:10.20961/sainspet.v13i2.11476

Cited by 3 publications

(5 citation statements)

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“…Sistem pemasaran akan menguntungkan peternak maupun konsumen apabila sistem pemasaran tersebut tercipta secara efisien, dan jalur yang baik untuk dipilih adalah yang terpendek (Prasetyo et al, 2015). Analisis pemasaran sapi potong perlu dikaji sebagai upaya memberikan informasi saluran, distribusi dan margin pemasaran yang dihasilkan serta apakah efisien proses pemasarannya (Lasaharu et al, 2020).…”

Section: Pendahuluanunclassified

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Matatula,

Rajab,

Kewilaa

2023

Fillia

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The marketing channel is a very important element in beef cattle marketing activities, starting from the breeder to the final consumer. This study aims to analyze marketing channels, marketing margins and marketing efficiency of beef cattle in Lolong Guba District, Buru Regency. This study aims to analyze marketing channels, marketing margins and marketing efficiency of beef cattle in Lolong Guba District, Buru Regency. The research used a survey method, the sample was selected by purpusive sampling for breeders and traders. The study was conducted from February to March 2023. The data analysis method used was descriptive analysis used to determine marketing channels, marketing margins analysis and farmer's share to determine the efficiency level of each marketing channel. The results showed that there were 2 marketing channels for beef cattle in Lolong Guba District, as many as 83% of farmers use marketing channel I. Marketing margin ranges from Rp. 387,500 up to Rp. 1,162,500, - The most efficient marketing channel is marketing channel II with a farmer's share value of 90.04%.

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Section: Pendahuluanunclassified

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Matatula,

Rajab,

Kewilaa

2023

Fillia

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“…(Nugraha et al, 2020). Sistem pemasaran yang efektif dan menguntungkan diciptakan oleh petani dan konsumen, sehingga petani harus memilih saluran pemasaran yang pendek (Prasetyo et al, 2017).…”

Section: Tinjauan Pustakaunclassified

“…Penelitian oleh Suhaeni et al, (2020), Ardillah & Hasan, (2020), Prasetyo et al, (2017), Erzal et al, (2015) menggunakan perhitungan rumus matematis untuk memperoleh besaran margin, biaya, keuntungan, dan farmer's share. Penelitian lain dilakukan oleh Kurniawan et al, (2020) menggunakan analisis data saluran pemasaran, marjin pemasaran dan analisis rasio keuntungan biaya.…”

Section: Tinjauan Pustakaunclassified

“…Efisiensi pemasaran sebesar 2,82 pesen, hal tersebut menunjukkan bahwa saluran pemasaran sapi Madura dikatakan efisien karena < 50 persen. Sejalan dengan penelitian Estiyati (2010) dalam Prasetyo et al, (2017) menyatakan apabila semakin rendah marjin pemasaran, maka semakin tinggi bagian yang diterima petani (farmer's share) dan semakin pendek saluran pemasaran maka pemasaran semakin efisien.…”

Section: Kinerja Pasarunclassified

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Tataniaga sapi madura di Desa Waru Barat Kabupaten Pamekasan

2022

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Kabupaten Pamekasan telah menetapkan Kecamatan Waru sebagai salah satu sentra peternakan sapi Madura. Penetapan wilayah mengakibatkan pemasaran semakin meluas dan melibatkan kegiatan pelaku pemasaran. Penelitian ini bertujuan untuk mengetahui saluran pemasaran dan marjin pemasaran yang dilaksanakan oleh lembaga pemasaran dalam sistem pemasaran sapi Madura. Penelitian ini dilakukan di Desa Waru Barat, Kecamatan Waru, Kabupaten Pamekasan. Lokasi penelitian ditentukan secara purposive sampling. Pemerintah Kabupaten Pamekasan telah menetapkan Kecamatan Waru sebagai salah satu daerah sentra peternakan sapi Madura. Metode analisis data penelitian berupa analisis deskriptif dan analisis marjin pemasaran. Teknik pengambilan sampel penelitian yang digunakan (snowball sampling). Jumlah sampel ditentukan sebanyak 37 responden. Hasil penelitian menunjukkan bahwa saluran pemasaran sapi Madura di Desa Waru Barat yaitu petani -pedagang desa -konsumen menggunakan total marjin pemasaran sebesar 1.791.364. Farmer's Share yang diterima sebesar 79,58 persen. Diharapkan adanya penyuluh agar memberikan informasi pasar tentang pemasaran ternak sehingga peternak memiliki posisi tawar di pasar dan memiliki keuntungan serta dapat meningkatkan kesejahteraan peternak sapi Madura. Kata Kunci: sapi Madura, saluran pemasaran, marjin

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“…Bci= Share of marketing cost by i-th marketing agency Bπi= Profit share by i-th marketing agency If the percentage comparison of profit share and marketing cost is evenly distributed, the marketing of beef cattle is efficient, whereas if its comparison is uneven distributed so the market is not efficient [19,20].…”

Section: Mp Is Marketing Margin Of Beef Cattlementioning

confidence: 99%

A market analysis of beef cattle: Study in North Sulawesi Province - Indonesia

Wantasen¹,

Leke²,

Umboh³

2021

GSC Adv. Res. Rev.

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The aim of the study was to analyze marketing channel, marketing margin, and marketing efficiency of in North Sulawesi, Indonesia. The research was conducted in two cities, such as City of Manado and Tomohon, and one regency, such as Regency of Minahasa, as the trade center of cattle in North Sulawesi province. There were 120 respondents, consisting of 100 farmers, 10 livestock brokers or intermediaries, 5 collecting traders (business scale of 20-30 cattle), and 5 end user or end consumer of live beef cattle, business consumer, and owner or user of abattoirs as well as beef distributors in North Sulawesi. The determining of respondents was snowball sampling starting with information of farmers as owner or user of abattoirs or slaughterhouse as well as both business and end users or end consumers of beef cattle. Analysis of marketing channel was performed by descriptively qualitative analysis via interview to marketing agencies and farmers of beef cattle, likewise with the analysis of marketing margin and marketing efficiency. The result of study showed marketing channel of beef cattle from farmers in North Sulawesi consists of two channels, such as via livestock brokers or intermediaries and through collecting wholesalers. the marketing margin of live beef cattle in North Sulawesi was large enough as of IDR 8,400,000, where the biggest marketing margin was on end users or business consumers. The market of beef cattle in North Sulawesi tends efficient due to the equal profit share and share of marketing cost in each marketing agency.

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Analisis Pemasaran Ternak Sapi Potong di Kecamatan Sawangan Kabupaten Magelang

Cited by 3 publications

References 0 publications

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Tataniaga sapi madura di Desa Waru Barat Kabupaten Pamekasan

A market analysis of beef cattle: Study in North Sulawesi Province - Indonesia

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