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Abstract

The marketing channel is a very important element in beef cattle marketing activities, starting from the breeder to the final consumer. This study aims to analyze marketing channels, marketing margins and marketing efficiency of beef cattle in Lolong Guba District, Buru Regency. This study aims to analyze marketing channels, marketing margins and marketing efficiency of beef cattle in Lolong Guba District, Buru Regency. The research used a survey method, the sample was selected by purpusive sampling for breeders and traders. The study was conducted from February to March 2023. The data analysis method used was descriptive analysis used to determine marketing channels, marketing margins analysis and farmer's share to determine the efficiency level of each marketing channel. The results showed that there were 2 marketing channels for beef cattle in Lolong Guba District, as many as 83% of farmers use marketing channel I. Marketing margin ranges from Rp. 387,500 up to Rp. 1,162,500, - The most efficient marketing channel is marketing channel II with a farmer's share value of 90.04%.