ANALISIS KEPUASAN KONSUMEN RESTORAN CEPAT SAJI  MENGGUNAKAN METODE PARTIAL LEAST SQUARE (Studi Kasus: Burger King Bali)

Sanjiwani, Made Indira Dianti; Jayanegara, Ketut; Kencana, I Putu Eka Nila

doi:10.24843/mtk.2015.v04.i03.p095

Cited by 4 publications

(4 citation statements)

References 3 publications

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“…Salah satu aplikasi yang memudahkan masyarakat yaitu online shop, (Nurhayati, 2017). Sejak pandemi sampai saat ini masyarakat seperti kecanduan menggunakan aplikasi online untuk berbelanja kebutuhannya (Sanjiwani & dkk, 2015).…”

Section: Pendahuluanunclassified

Pengaruh Word of Mouth dan Kepuasan Pelanggan Terhadap Keputusan Pembelian Pakaian Wanita Pada Remaja Akhir

Lubis,

Yulita,

Andrian

et al. 2023

JEHSS

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The purpose of this study was to determine the effect of word of mouth and customer satisfaction on purchasing decisions. This type of research is quantitative. The population in this study was 222, the research sample was 143 first semester students, the sample was determined using purposive sampling. The data collection instrument used the g-form and was analyzed using SPSS version 20. Data analysis techniques used normality, linearity, multicollinearity, and heteroscedasticity tests. Test the hypothesis using multiple linear regression and T test. Based on the research findings, there is an F count of 113.200 and F table of 3.06. Then F count of 113.200 > 3.06 F table means that Ho is rejected and Ha is accepted. If you see the value of Sig. 0.000 <0.05 then the hypothesis is accepted or in other words there is the influence of word of mouth and consumer satisfaction on purchasing decisions. word of mouth variable (X1) and customer satisfaction variable (X2) simultaneously influence the purchase decision variable (Y) by 61.8%. This research can be developed by linking other variables outside of this research variable.

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Section: Pendahuluanunclassified

Pengaruh Word of Mouth dan Kepuasan Pelanggan Terhadap Keputusan Pembelian Pakaian Wanita Pada Remaja Akhir

Lubis,

Yulita,

Andrian

et al. 2023

JEHSS

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“…The sampling technique used is saturated sample meaning that the entire population is used as a sample. Data analysis technique in this study uses Partial Least Square Structural Equation Modeling (PLS-SEM), a multivariate analysis technique which is a combination of regression analysis applied to the analysis of latent variables with factor analysis applied to the analysis of indicators (Sanjiwani et al, 2015;Chin, 1998).…”

Section: Methodsmentioning

confidence: 99%

The Influence of Effective Leadership and Organizational Trust to Teacher’s Work Motivation and Organizational Commitment

Pranitasari

2020

mem

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<p>This study aims to determine how the influence of organizational leadership and organizational effectiveness on work motivation and organizational commitment of teachers. This research was conducted at a private high school in Rawamangun Village, Pulo Gadung Subdistrict, East Jakarta. In this study using a saturated sample technique that is the entire population used as a sample, namely 115 respondents. The Partial Least Square Structural Equation Modeling (PLS-SEM) method was chosen as a statistical analysis technique. The results showed that the effectiveness of leadership and organizational trust had a direct positive effect on work motivation. The effectiveness of organizational leadership and trust has a direct positive effect on organizational commitment. Leadership effectiveness has a direct positive effect on organizational trust and work motivation has a direct positive effect on organizational commitment. The output of this research is that it can provide input for the school in determining policies specifically in determining the position requirements or the recruitment of school principals so that it is expected to increase the confidence, work motivation and commitment of teachers in school organizations.</p>

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“…Tak hanya itu sepanjang tahun 2018 -2019 sebelum pandemi covid melanda Indonesia , banyak sekali event-event kuliner yang diselenggarakan untuk menarik kunjungan wisata dan memperkenalkan produk-produk baru kuliner (BPS, 2020). Banyaknya bermunculan jenis usaha kuliner tersebut memberi dampak pada pertumbuhan kuliner yang ada di Kabupaten Bandung seperti restoran, cafe, foodcourt hingga pedagang kaki lima ada disini (Annisa et al, 2017). Event-event kuliner yang diadakan oleh pemerintah daerah maupun pihak swasta berhasil melahirnkan jenis kulier baru yang belum pernah dipikirkan sebelumnya oleh para pengusaha kuliner.…”

Section: Pendahuluanunclassified

Inovasi Produk dan Digital Marketing dalam mempengaruhi Keputusan Pembelian pada Teras Soreang Kabupaten Bandung

Ambiapuri,

Setiadi,

Parwitasari

2023

Ekonomis

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This research focuses and aims to test the influence of product innovation and marketing digital on purchasing decisions at UMKM Teras Soreang. The population in the study was a visitor to Teras Soreang Kab Bandung. Samples taken from this study as many as 160 with the methods used namely purposive sampling and snowball sampling. Data were analyzed using SEM methods with Smart PLS 3.0 software. The results of this study show that product innovation has a significant effect on purchasing decisions and digitization has a significant effect on purchasing decisions together and partially. To increase sales, more in-depth training and mentoring is needed to MSMEs Teras Soreang in order to survive in the period after covid 19.

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ANALISIS KEPUASAN KONSUMEN RESTORAN CEPAT SAJI MENGGUNAKAN METODE PARTIAL LEAST SQUARE (Studi Kasus: Burger King Bali)

Cited by 4 publications

References 3 publications

Pengaruh Word of Mouth dan Kepuasan Pelanggan Terhadap Keputusan Pembelian Pakaian Wanita Pada Remaja Akhir

Pengaruh Word of Mouth dan Kepuasan Pelanggan Terhadap Keputusan Pembelian Pakaian Wanita Pada Remaja Akhir

The Influence of Effective Leadership and Organizational Trust to Teacher’s Work Motivation and Organizational Commitment

Inovasi Produk dan Digital Marketing dalam mempengaruhi Keputusan Pembelian pada Teras Soreang Kabupaten Bandung

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