2022
DOI: 10.30813/jab.v15i2.3574
|View full text |Cite
|
Sign up to set email alerts
|

Analisis Faktor Yang Mempengaruhi Behavioral Intention Dan User Behavior Pada Fintech Shopeepay Menggunakan Model Unified Theory of Acceptance and Use of Technology (Utaut)

Abstract: <p><strong>ABSTRACT:</strong> <em>This study aims to determine the factors that can influence the interest of the Denpasar City Community in using ShopeePay fintech with the Unified Theory Of Acceptance And Use Of Technology (UTAUT) model. The data used in this study is primary data, where data is obtained directly from parties related to distributing questionnaires using google form. This study uses 2 sampling techniques, namely purposive sampling and convenience sampling. Validity and… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1
1
1

Citation Types

0
2
0
1

Year Published

2023
2023
2024
2024

Publication Types

Select...
4

Relationship

0
4

Authors

Journals

citations
Cited by 4 publications
(5 citation statements)
references
References 7 publications
0
2
0
1
Order By: Relevance
“…Moreover, studies have indicated that attitude is positively impacted by perceived ease of use (Armanditya & Rahmiati, 2020;Yuhelmi et al, 2019;Wallace & Sheetz, 2014;Bashir & Madhavaiah, 2015a). According to research findings by Hafifah et al (2022), Audina et al (2021), and Damayanti et al (2022), The perception of FinTech's ease of use affects behavioral intention. Based on the explanations presented, hypotheses can be concluded: H1: Adopting FinTech is seen as more beneficial when it is deemed to be simple to use.…”
Section: Effects Of Perceivedmentioning
confidence: 99%
See 1 more Smart Citation
“…Moreover, studies have indicated that attitude is positively impacted by perceived ease of use (Armanditya & Rahmiati, 2020;Yuhelmi et al, 2019;Wallace & Sheetz, 2014;Bashir & Madhavaiah, 2015a). According to research findings by Hafifah et al (2022), Audina et al (2021), and Damayanti et al (2022), The perception of FinTech's ease of use affects behavioral intention. Based on the explanations presented, hypotheses can be concluded: H1: Adopting FinTech is seen as more beneficial when it is deemed to be simple to use.…”
Section: Effects Of Perceivedmentioning
confidence: 99%
“…This indicates that behavioral intention is positively impacted by perceived usefulness. Other research studies supporting this concept were conducted by Bashir & Madhavaiah (2015b); Monica & Japarianto (2022) and Hafifah et al (2022). Based on these concepts, the hypotheses can be summarized as follows: H7: The habit of using FinTech services will become more ingrained the more the services are perceived to be useful.…”
Section: Effects Of Perceivedmentioning
confidence: 99%
“…Pada perancangan model struktural, peneliti menggambarkan hubungan antara variabel laten satu dengan variabel laten yang lainnya, dimana perancangan model struktural ini didasarkan pada hipotesis yang telah dijelaskan sebelumnya (Hafifah, Utami, & Dwi Putri , 2022).…”
Section: Metode Penelitianunclassified
“…Untuk menguji Inner model digunakan dengan menguji tiga parameter, yaitu koefisien determinasi (R 2 ), relevansi prediktif (Q 2 ) dan kesesuaian model (GoF) index dalam mengevaluasi hubungan antar variabel laten serta melakukan perhitungan pada path coefficient [17]. Jika nilai R 2 yang diperoleh di atas 0,67 termasuk ke dalam kategori kuat, nilai R 2 di atas 0,33 termasuk kategori sedang dan nilai R 2 di atas 0,19 termasuk kategori lemah [18] . Hasil perhitungan R 2 disusun dalam tabel 9 yang bisa dilihat di bawah ini.…”
Section: Pengujian Inner Modelunclassified