Analisis Faktor Yang Mempengaruhi Adopsi Mobile Commerce

Ausat, Abu Muna Almaududi; Suherlan, Suherlan; Peirisal, Tepi

doi:10.31154/cogito.v7i2.321.265-277

Cited by 8 publications

(8 citation statements)

References 37 publications

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“…The advent of social media has ushered in a significant transformation in the patterns of social interaction among students. In the past, social interaction predominantly unfolded through face-to-face encounters within the confines of physical spaces (Almaududi Ausat et al, 2021). However, in the present landscape, students also engage extensively in communication through online platforms.…”

Section: Data Analysis and Discussionmentioning

confidence: 99%

The Role of Social Media in Students’ Social Perception and Interaction: Implications for Learning and Education

Purnama,

Asdlori

2023

J.Technology;J.Society Perspective

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In today's digital age, the role of social media in education has become a subject of increasing attention. Social media, such as Facebook, Instagram and Twitter, have changed students' social interaction patterns, influenced perceptions of self and others, and have significant psychological impacts. This research discusses the role of social media in shaping students' perceptions and social interactions and its implications in learning and education. This research is a literature review that uses a qualitative method approach, which means it will analyse and interpret data by relying on information and text from various sources. The study results show that social media has brought about changes in the way students interact. They not only communicate in person but also through online platforms, creating new dynamics in social relationships. Students' exposure to social media content can affect their self-image and social norms. In addition, social media use can also result in social pressure and psychological impact on students. The implication of the role of social media is the need for social media literacy education, wise use of social media in learning, and necessary psychological support for students. Parents also need to be involved in their children's social media literacy education. With cooperation between educational institutions, social-media platforms, and parents, a safe educational environment that supports students' social, intellectual, and emotional development can be created.

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Section: Data Analysis and Discussionmentioning

confidence: 99%

The Role of Social Media in Students’ Social Perception and Interaction: Implications for Learning and Education

Purnama,

Asdlori

2023

J.Technology;J.Society Perspective

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“…According to Harahap, Ausat, Rachman, et al (2023), the incorporation of technology in education enables students to gain access to finance and worldwide markets. Furthermore, the utilisation of technology enables individuals to participate in e-commerce, hence enabling the exchange of their goods or services (Almaududi Ausat et al, 2021). One benefit of this approach is the ability to access the international market without the necessity of establishing a brick-andmortar retail location.…”

Section: Discussionmentioning

confidence: 99%

Strategies for Utilising Educational Technology to Improve the Competitiveness of Student Small Businesses

Sutrisno

2023

IMEIJ

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In the era of globalisation and advances in information technology, competition in various business sectors is increasingly fierce, including in the world of small businesses. On the other hand, higher education also faces the challenge of preparing students to become graduates who have high competitiveness in the ever-changing labour market. The purpose of this study is to explain the strategy of utilising educational technology to improve the competitiveness of students' small businesses. This research is a literature review that uses a qualitative method approach, which means it will analyse and interpret data by relying on information and text from various sources. The study results show that the integration of educational technology has a significant positive impact on the growth of small businesses as well as students' readiness to face competition in the global market. Through technology-based education, students are given the opportunity to deepen their knowledge of business aspects, develop relevant technological skills, and design smarter strategies. Technology adoption supports operational efficiency with automation of routine tasks, more accurate inventory management, and better financial management. The utilisation of technology also provides opportunities for innovation in products, services, and business processes, which in turn helps small businesses to compete better in the marketplace.

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“…Collaboration with influencers, for example, can help increase brand awareness and reach consumer segments that may be difficult to reach directly. Meanwhile, cooperation with popular e-commerce platforms can bring benefits in terms of product exposure and access to existing infrastructure for online transactions [24]. On the other hand, partnerships with other businesses in the same ecosystem can create mutually beneficial synergies, such as sharing resources or combining expertise to create more innovative and appealing products or services for consumers.…”

Section: Collaboration and Partnershipsmentioning

confidence: 99%

Outpacing Competitive Challenges in the Online Market: An Effective Digital Entrepreneurship Approach

Diawati

2024

MALCOM

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The online market has become one of the primary battlegrounds for businesses in this digital era. With the increasing use of the internet and the adoption of digital technology, society at large has shifted to online platforms for various activities, including shopping. This research aims to analyze the strategies and factors influencing success in facing the fiercely competitive online market challenges through a digital entrepreneurship approach. The research method employed in this study is a qualitative literature review using Google Scholar as the data source. This study focuses on scholarly articles published between 2013 and 2024. The results of the study indicate that in confronting the fierce and dynamic challenges of the online market, a digital entrepreneurship approach is key to business success. Intense competition and complex consumer dynamics demand business operators to have a deep understanding of the market, as well as the ability to leverage technology and effective marketing strategies. Through in-depth market analysis, personalization, the use of cutting-edge technology, collaboration, consumer engagement, and sustainable innovation, business operators can build resilient and sustainable businesses in this digital era.

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Analisis Faktor Yang Mempengaruhi Adopsi Mobile Commerce

Cited by 8 publications

References 37 publications

The Role of Social Media in Students’ Social Perception and Interaction: Implications for Learning and Education

The Role of Social Media in Students’ Social Perception and Interaction: Implications for Learning and Education

Strategies for Utilising Educational Technology to Improve the Competitiveness of Student Small Businesses

Outpacing Competitive Challenges in the Online Market: An Effective Digital Entrepreneurship Approach

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