Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Konsumen Dalam Pembelian Produk Makanan Dan Minuman Halal Di Jakarta

Abstract

This study aims to determine the effect of variables attitude, subjective norm, perceived behavioral control, and intentions of the decision to buy cosmetic products are safe and lawful to the Moslem in University Tarumanagara. The analysis used the two-track analysis using SPSS program. The analysis is divided into two: first the decision to buy cosmetic products are safe and the decision to buy a halal cosmetics. The results of this study is expected to be beneficial for consumers to pay more attention to safety and halal cosmetic products to be purchased. The government is expected to explicitly require the employer to provide information security and halal cosmetic products, due to the legality and certification of halal products will provide protection and ease of purchasing products cosmetic. For Moslem businessman in the presence of security guarantees and halal products, it is hoped will be improve competitiveness and sales.

The Millennials' Energy Efficiency Behaviour towards Eco-friendly Home

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“…Hasil dari pengujian hipotesis ketiga (H3) adalah didukung, maka variabel attitude memiliki pengaruh yang positif dan signifikan terhadap buying decision. Hipotesis tersebut diperkuat dengan penelitian Nawawi (2018) terhadap keputusan pembelian produk makanan dan minuman halal yang hasil penelitiannya menunjukkan bahwa attitude memiliki pengaruh yang positif terhadap buying decision.…”