“…Several streams of research in consumer ethics have been advanced: studies of unethical consumer behaviors (e.g., Kallis et al, 1986), consumers' double standards regarding their perceptions toward their own and marketers' ethically questionable behaviors (e.g., Davis, 1979), theoretical development of ethical decisions made by individuals and organizations (e.g., Whalen et al, 1991), and strategies for firms to deal with unethical behaviors of consumers (e.g., Schubert, 1979). In addition, previous researchers have noted the importance of considering individual differentiae when investigating ethical perceptions (Forsyth, 1980;Sharp, 1998). Indeed, this issue has been empirically tested by examining the impact of individual differences, such as age, income, occupation, education, and cultural background, on ethical decision making (Fullerton et al, 1996;Muncy and Vitell, 1992;Rawwas, 1996;Rawwas and Singhapakdi, 1998;Singhapakdi and Rawwas, 1999).…”