“…For this purpose, DMOs use their official websites and also interact in social media (Hays, Page, & Buhalis, 2013;Jeong, Holland, Jun, & Gibson, 2012;Xiang & Gretzel, 2010). Said online resources influence both the destination imagen and the decisions which tourists make (Llodrà-Riera, Martínez-Ruiz, Jiménez-Zarco & Izquierdo-Yusta, 2015;Tan & Wu, 2016). However, official online websites need a better and improved management (Del VastoTerrientes, Fernández-Cavia, Huertas, Moreno, & Valls, 2015).…”