1995
DOI: 10.1177/009207039502300414
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An Integrated Model of Buyer-Seller Relationships

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Cited by 1,431 publications
(197 citation statements)
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References 31 publications
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“…Doney and Cannon (1997) define trust as "the perceived credibility and benevolence of a target" (p. 36). Wilson (1995) states "Trust is a fundamental relationship model building block". Numerous researchers have concluded the importance of trust.…”
Section: Trustmentioning
confidence: 99%
“…Doney and Cannon (1997) define trust as "the perceived credibility and benevolence of a target" (p. 36). Wilson (1995) states "Trust is a fundamental relationship model building block". Numerous researchers have concluded the importance of trust.…”
Section: Trustmentioning
confidence: 99%
“…Within the framework of constructing models for managing the relationships portfolio, various ways to assess the market entities and the relationships with them are offered, for example, on the basis of: attractiveness of the partner and the degree of dependence on it (Olsen & Ellarm, 1997); coherence of interests and values of relationships with partners (Kusch, 2008;Yuldasheva & Gorodilov, 2009); the risk of doing business and the added value of the counterparty product (Wilson, 1995); the attractiveness of the partner and its strategic compatibility with the company (Gurkov, 2008) and others.…”
Section: Analysis Of the Experience In Managing Interaction Of Marketmentioning
confidence: 99%
“…Wilson (1995) outlined a list of key variables that contribute to successful buyer-seller relationships and found that commitment was the most common dependent variable in that list. Commitment is also relevant to this research because retailers may be satisfied with the manufacturers, but it may not necessarily mean that they are willing to make sacrifices to accrue long-term benefits and have desire to maintain a positive relationship, if they do not show commitment to the manufacturers.…”
Section: Retailer's Commitmentmentioning
confidence: 99%