In the conditions of rapid growth of service industries and, above all, business services, the importance of advisory services (consulting) is steadily enhancing for the domestic economy and the growth of its competitiveness. The article analyzes the basic processes occurring in the modern Russian market of consulting services, the trends and patterns of its development, including the growing processes of concentration and centralization, the underdevelopment of market institutions, the lack of legislation regulating this market segment, structural defects associated with the excessive income growth of the management consulting. All this allowed us to draw some important conclusions about the unstable and contradictory nature of the development of the domestic market of consulting, the deformation of its structure and the absence of the state policy in the sphere of regulation of the consulting services market, and to develop recommendations for its stabilization, including the improvement of legislation in the field of intellectual property, the expansion and strengthening of the foreign economic positions of the consulting companies in Russia, the efficiency improvement of their participation in the international division of labor. The article is intended for students studying methods of conducting marketing research on the market of consulting services, teachers of the discipline "Marketing in services", "Consulting" as well as for marketing managers and managers of consulting companies elaborating strategies for their development.
Under the influence of the COVID-19 pandemic, there is an accelerated transition from the traditional form of knowledge transfer to online learning. Our study of 344 automotive students showed that the success of this transition depends on the readiness to introduce special digital tools for organizing knowledge and conducting practical forms of classes. In this regard, a modern digital form of organizing and transferring knowledge to automotive service engineers in the form of virtual laboratories was developed and presented in the article. The work scenarios, functionality, and minimum technical requirements of virtual laboratories as software systems are described and reviewed in the paper. The rationale for the effectiveness of the application, based on the results of using 109 university students in training practice, is presented as a result of the research. An analysis of the distributions of the student survey results and their training progress revealed differences at the p = 0.05 significance level. This confirmed the hypothesis that the use of methods for teaching engineers special disciplines and language skills using VR technologies is much more effective than the traditional one. An increase in students’ interest in learning was revealed, and their performance improved markedly. This proves that the immersive nature of VR technology makes it possible to better assimilate the studied material, increase the level of motivation of future car service specialists, and also allow the organization of the transfer of knowledge online. The very process of knowledge transfer becomes the point of acquiring new digital competencies necessary for high-tech industries.
The purpose of this article is aimed at improvement of interaction between a customer and a manufacturer on the basis of quality management methods development in the business structure. The article demonstrates the quality functions' structuring of the final product based on the study of explicit and implicit needs of the client at the products' design stage or its updating. The basis of the presented paper is the ideas of total quality Management, principles of products quality continuous improvement, production losses reduce and lean manufacturing. The article presents the concept of information support of the program "client's voice", which includes the necessary knowledge and information sources, method of information preservation and use, method of information formalizing from the client. This article is intended for business leaders, top Managers, researchers, all who are involved in the process of development and quality control in business organizations.
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