Abstract:Available literatures have confirmed that there are unstable and complex relationship between manufacturers and large retailers especially in the growing strength of retail organizations in the global context. This study thus examines the impacts of retailer's satisfaction dimensions on its commitment, and the moderating effect of the manufacturer brands' strength on the relationships between retailer's satisfaction dimensions, and its commitment. This quantitative study presents the empirical findings from a … Show more
“…A partial least squares (PLS) method was used for data analysis by SmartPLS version 2.0 3 M, as suggested by Ringle et al (2005). PLS-SEM has many characteristics that lead to its extensive use in management research (Goaill et al, 2014). It is considered a suitable method for small samples (Henseler et al, 2009) because when used on complicated models of limited sample sizes, it demonstrates greater statistical power than the covariance-based SEM (Reinartz et al, 2009).…”
Section: Statistical Analysis and Resultsmentioning
Supply chain resilience (SCR) is often seen as a dynamic capability that enables firms to effectively cope with disruptions and unforeseen events in the business environment. However, empirical research focusing on influencing factors on SCR is still limited. Based on the resource-based view (RBV) and the dynamic capabilities theory (DCT), we examine if absorptive capacity (AC) does in fact moderate the relationship between entrepreneurial orientation (EO) and SCR. Drawing upon a sample of 171 Yemeni manufacturing SMEs, we tested the relationships in the proposed model. The findings of the data analysis using SmartPLS show that EO positively affects SCR, further, AC positively moderates the relationship between EO and SCR. With this outcome, it is expected that SME managers in Yemen demonstrate significant interest in developing the AC of their firms. This has implications that with the development of AC, it is expected that SMEs will be able to utilize the full potential of EO to improve SCR.
“…A partial least squares (PLS) method was used for data analysis by SmartPLS version 2.0 3 M, as suggested by Ringle et al (2005). PLS-SEM has many characteristics that lead to its extensive use in management research (Goaill et al, 2014). It is considered a suitable method for small samples (Henseler et al, 2009) because when used on complicated models of limited sample sizes, it demonstrates greater statistical power than the covariance-based SEM (Reinartz et al, 2009).…”
Section: Statistical Analysis and Resultsmentioning
Supply chain resilience (SCR) is often seen as a dynamic capability that enables firms to effectively cope with disruptions and unforeseen events in the business environment. However, empirical research focusing on influencing factors on SCR is still limited. Based on the resource-based view (RBV) and the dynamic capabilities theory (DCT), we examine if absorptive capacity (AC) does in fact moderate the relationship between entrepreneurial orientation (EO) and SCR. Drawing upon a sample of 171 Yemeni manufacturing SMEs, we tested the relationships in the proposed model. The findings of the data analysis using SmartPLS show that EO positively affects SCR, further, AC positively moderates the relationship between EO and SCR. With this outcome, it is expected that SME managers in Yemen demonstrate significant interest in developing the AC of their firms. This has implications that with the development of AC, it is expected that SMEs will be able to utilize the full potential of EO to improve SCR.
“…Finally, the one-dimensional measurement of relationship value, as well as satisfaction and loyalty, were evaluated using scales with minor adaptations based on those proposed by Eggert (2006a, 2006b) and Daugherty et al (1998), respectively. Data were collected using a structured questionnaire to measure retail customers' perceptions of the offer from their main supplier, following the standard method for gathering information in this type of study (Mapkhot Goaill et al, 2014). The items were evaluated using a five-point Likert scale (from "strongly disagree" to "strongly agree").…”
Purpose
The purpose of this paper is to analyse the dimensional structure of relationship value by comparing the results of one-dimensional versus multidimensional conceptualisation in the prediction of satisfaction and loyalty in a B2B context.
Design/methodology/approach
A survey was carried out and 219 responses were obtained from retail companies in the furniture sector in Spain. The model was estimated using the partial least squares (PLS) approach.
Findings
The results revealed that the multidimensional conceptualisation of relationship value explained satisfaction and loyalty levels to a greater extent than the one-dimensional conceptualisation.
Research limitations/implications
Given the complexity involved in conceptualising relationship value, its study needs to be expanded to encompass other contexts.
Practical implications
Manufacturers should focus their efforts on improving each of the axes of relationship value, to ensure the satisfaction and loyalty of their retail customers.
Originality/value
This study integrates and justifies the measurement of relationship value and its axes in the nomological structure with other relational constructs.
“…Consistent with this, Gassenheimer and Ramsey (1994) viewed relationship satisfaction between two members of a marketing channel as including (a) economic findings in light of efficiency and efficacy and (b) the partners' social interaction . Other researchers have also highlighted two dimensions of satisfaction, which are economic satisfaction and social satisfaction, in the relationship between manufacturers and retailers (e.g., Chung, Ying Huang, & Sternquist, 2011;Goaill et al, 2013Goaill et al, , 2014Rodríguez et al, 2006). Furthermore, according to the social exchange theory put forth by Blau (1964), satisfaction in exchange relationships can be divided into social and economic satisfaction (Low, Lee, & Cheng, 2013).…”
Section: Retailers' Economic and Social Satisfactionmentioning
confidence: 96%
“…The literature dedicated to the marketing channel emphasizes the importance of economic and social satisfaction for retailers, because a manufacturer's activities may produce a retailer's economic satisfaction while undermining its social satisfaction, or vice versa (Gil, Yu, Johnson, & Pomering, 2008;Goaill, Perumal, & Mohd Noor, 2014). Moreover, economic satisfaction is likely to have differing antecedents than noneconomic satisfaction (Geyskens & Steenkamp, 2000;Mohd Noor, Perumal, & Zolkafli, 2010).…”
In the literature on channel relationships, there is a complex and hostile relationship between manufacturers and large retailers, especially given the growing strength of retail organizations in the global context. This study thus examines (a) the impacts of relational marketing bonds on economic and social satisfaction and (b) the role of economic satisfaction in the relationships between relational marketing bonds and social satisfactionin the manufacturer-retailer relationship. This quantitative study presents empirical findings from a survey of 140 large retailers using partial least squares. The results revealed that organizational bonds, but not interpersonal bonds, were crucial in affecting retailers' economic satisfaction. Meanwhile, interpersonal bonds were crucial in affecting retailers' social satisfaction. The results also provided strong evidence of the relationship between retailers' economic and social satisfaction as well as the crucial role of economic satisfaction as a mediator between organizational bonds and social satisfaction. Theoretical and managerial implications are extracted from these findings.
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