An extended model of Theory of Planned Behavior to investigate highly-educated iranian consumers’ intentions towards consuming genetically modified foods

Akbari, Morteza; Ardekani, Zahra Fozouni; Pino, Giovanni; Maleksaeidi, Hamideh

doi:10.1016/j.jclepro.2019.04.246

Cited by 68 publications

(69 citation statements)

References 74 publications

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“…Therefore, this study aims to apply the TPB for the purpose of predicting consumer purchase intentions as they relate to OCCP. According to this model, the three constructs of attitude, subjective norm, and perceived behavioral control can be used to describe a person's intentions towards a product, a behavior, or an innovation as either positive or negative (Akbari et al, 2019). (Ajzen, 1991) 2.1.1 Attitudes Attitudes refer "to the extent to which whether a person has a favorable or unfavorable evaluation of the behavior of interest" (Leong & Ng, 2014, p. 11).…”

Section: Review Of Theoretical Modelsmentioning

confidence: 99%

Modelling Theory of Planned Behavior on Health Concern and Health Knowledge towards Purchase Intention on Organic Products

Photcharoen¹,

Chung²,

Sann³

2020

IBR

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Organic products have been gaining popularity among consumers worldwide due to the environmental and health benefits they are associated with. As a result of this trend, organic industries have been flourishing and have been able to expand into a variety of consumer product/service categories. Looking to explore purchasing behavior related organic coconut cosmetic products, this study attempted to apply the theory of planned behavior (TPB), which is a method of predicting consumer behavior that has been used extensively in a variety of research areas in recent years. Based upon the literature review, an extended TPB model that incorporates health concerns and health knowledge, in addition to attitude, subjective norms and perceived behavior control was examined in this study. For the data collection, an online survey was issued to residents of Bangkok, Thailand; with a total of 613 respondents retuning the questionnaires. Structural equation modeling (SEM) was employed to analyze the data using SPSS AMOS 24. The results showed that attitude, subjective norms, perceived behavior control and health concerns positively affect purchase intention; however, health knowledge did not influence purchase intentions related to the organic coconut cosmetic products. Similar to the findings in most extant literature, attitude was found to exert the most influence on the purchase behavior in this study.

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Section: Review Of Theoretical Modelsmentioning

confidence: 99%

Modelling Theory of Planned Behavior on Health Concern and Health Knowledge towards Purchase Intention on Organic Products

Photcharoen¹,

Chung²,

Sann³

2020

IBR

View full text Add to dashboard Cite

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“…The Theory of Planned Behavior (TPB) [40,41] constituted an expanded model of the TRA and was developed to improve the predictability of intention in the absence of unforeseen events [42]. TPB dictates that perceived control, together with attitude and social norm, are the variables that best explain the formation of online consumer loyalty [43][44][45]. Both models have been empirically tested and provide reasonable predictions of intention in various fields.…”

Section: Theoretical Reviewmentioning

confidence: 99%

Influence of Site Personalization and First Impression on Young Consumers’ Loyalty to Tourism Websites

Martínez-González

Álvarez‐Albelo

2021

Sustainability

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This study analyzes the influence of site personalization, first impression, and design on young consumers’ loyalty to tourism websites. It is a new and necessary study, taking into account the multimedia profile and purchasing potential of the studied segment, the need for increasing online consumer loyalty, and the tourism websites’ relevance. Based on previous findings and using a sample of 609 young consumers, a causal model (PLS) is designed that is practical, novel, and significantly predicts online loyalty. The descriptive analysis results show young consumers’ positive attitudes toward e-commerce and their high online use and potential for making online purchases. The significant influence of site personalization on consumers’ first impression is also confirmed. In addition, first impression influence perceived website quality, and, in turn, this quality affects consumers’ online purchase intention and loyalty to the website. Finally, it is shown that online purchase intention has a direct and positive influence on website loyalty. Thus, this study provides tourism managers with the knowledge to encourage young consumers’ loyalty to their websites in a market orientation context. It can be achieved by acting on the site’s personalisation, the first impression, and the design of the site. The generational approach (Generation Z) also allows the conclusions and implications to be transferred to other regions and sectors.

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“…Almost all African consumers are willing to buy GM maize products, although the awareness of GM crops is low [29]. Over 60% of Brazilian consumers are willing to pay more for vitamin A-enriched GM cassava than traditional cassava [30], and more than half of highly educated Iranian consumers are willing to buy GM products [31]. In Korea, only 5.8% of consumers have positive attitudes toward GM foods [32].…”

Section: Literature Reviewmentioning

confidence: 99%

Attitude Gaps with Respect to GM Non-Food Crops and GM Food Crops and Confidence in the Government’s Management of Biotechnology: Evidence from Beijing Consumers, Chinese Farmers, Journalists, and Government Officials

Deng

2019

Sustainability

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Most soybean oil consumed in China is made from imported genetically modified (GM) soybeans, while livestock are fed imported GM soy meal and GM corn. However, no GM food crops are allowed to be planted in China at present. That puts China in a confusing situation where GM foods can be eaten but cannot be grown. Many studies suggest that it is partially due to Chinese consumers’ and government officials’ opposition to GM technology. This is the first study that examines different stakeholders’ and journalists’ attitudes toward the commercialization of GM non-food crops and GM food crops and investigates the attitude gaps with respect to these crops. From 2015 to 2016, surveys were conducted face-to-face and by email with 1730 respondents, including 1460 consumers, 54 farmers, 70 journalists, and 146 agricultural officials. We find that nearly 60% of respondents are supportive of the commercialization of GM non-food crops, but less than 30% of respondents support the commercialization of GM food crops. Around 50% of respondents have no confidence in the government’s management of biotechnology, while only 17% have confidence in the government’s management. Those with lack of confidence in the government’s management are less likely to support the commercialization of GM crops.

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An extended model of Theory of Planned Behavior to investigate highly-educated iranian consumers’ intentions towards consuming genetically modified foods

Cited by 68 publications

References 74 publications

Modelling Theory of Planned Behavior on Health Concern and Health Knowledge towards Purchase Intention on Organic Products

Modelling Theory of Planned Behavior on Health Concern and Health Knowledge towards Purchase Intention on Organic Products

Influence of Site Personalization and First Impression on Young Consumers’ Loyalty to Tourism Websites

Attitude Gaps with Respect to GM Non-Food Crops and GM Food Crops and Confidence in the Government’s Management of Biotechnology: Evidence from Beijing Consumers, Chinese Farmers, Journalists, and Government Officials

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