An Exploratory Study on Specific Preferences and Characteristics of Wine Tourists

Tourist Segmentation in Taiwan's Wineries: A Cultural Perspective

“…Cobe (2007) reported that women prefer exploring, sharing, and pairing wines, but men are more concerned with the prestige and rating of particular wines. In addition, Batra (2008) suggested that as men drank wine much more than women, this explains why women rate wine value lower than men. Atkin, Nowak, and Garcia (2007), in their study on wine consumers, found gender differences in information search procedures, leading to retail implications.…”

“…According to Chuang and Chuang (2008), social -as opposed to purely business -gatherings encourage drinking wine, which can explain why drinking during social events is so important in Asian societies. Batra (2008) found that wine tourists in Thailand mainly drank wine to experience the harmonic atmosphere of drinking wine when paired with food and the social status symbolized by wine, and for health reasons.…”

“…The wine-tourism experience includes more than visiting wineries, as it encompasses numerous wine-related activities (Batra, 2008;Charters & Ali-Knight, 2002). The lack of interest by Taiwanese wine tourists in these activities presents an opportunity for winery owners to alter their marketing strategies to entice more visitors to taste and buy their wine products.…”

New Zealand Winegrowers Attitudes and Behaviours towards Wine Tourism and Sustainable Winegrowing

“…This strategy not only provides an umbrella for the various revenue streams that wineries engage in (such as cellar door sales, accommodation, events, and wine and food festivals), it also encompasses a growing engagement with environmental issues such as biosecurity [8,9] and sustainability [6,[11][12][13][14]. Wine tourism has long been a source of added value for many vineyards and winegrowers [15][16][17][18]; it is also regarded as a brand differentiator that facilitates wineries meeting consumers face-to-face and thus enables a long-term relationship with a product that has been sampled at its place of origin [17,19,20].…”

Επιπτώσεις του “Τουρισμού Εμπειρίας Καταναλωτών” (Consumer Experience Tourism) στην καταναλωτική συμπεριφορά και στη στρατηγική μάρκετινγκ

“…Ένα σηµαντικό µέρος αυτών των άρθρων αφορούν σε απόπειρες τµηµατοποίησης (Charters and Ali-Knight, 2002, Simpson et al, 2005, Houghton, 2008 ενώ ένα µεγάλο πλήθος επιχειρεί να καταγράψει τα χαρακτηριστικά και τη συµπεριφορά των οινοτουριστών (Dodd, 1997, Tzimitra-Kalogianni et al, 1999, Mitchell, 2001, Mitchell and Hall, 2001, Lockshin and Spawton, 2001, Williams and Dossa, 2003, Thach and Olsen, 2004, Tassiopoulos et al, 2004, Alant and Bruwer, 2004, Shanka and Taylor, 2004, Yuan et al, 2005, George, 2006, Alonso et al 2007a, b, Sparks, 2007, Brown et al, 2007, Batra, 2008, Park et al, 2008, Galloway et al, 2008, Getz and Carlsen, 2008, Marzo-Navarro and Pedraja-Iglesias, 2009a, Alonso, 2009a.…”