An examination of the effects of partitioned country of origin on consumer product quality perceptions

Chowdhury, Humayun Kabir; Ahmed, Jashim Uddin

doi:10.1111/j.1470-6431.2009.00783.x

Cited by 33 publications

(23 citation statements)

References 45 publications

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“…Country-of-origin effects are a widely researched topic in the international marketing 82 JOURNAL OF GLOBAL MARKETING literature (see, e.g., Agarwal & Sikri, 1996;Chowdhury & Ahmed, 2009;Jaffe & Nebenzahl, 2001;Jiménez & San Martín, 2010;Lee & Lee, 2009;Papadopoulos, Heslop, & Bamossy, 1990;Pappu et al, 2007;Pecotich & Ward, 2007). Country of origin is known to give rise to complex associations in consumers' minds and refers to the evaluation they may make of a product based on the country where it was made.…”

Section: Country-of-origin Effectsmentioning

confidence: 98%

The Perceived Attractiveness of Chinese Products by German Consumers—A Sociopsychological Approach

Kreppel

Holtbrügge

2012

Journal of Global Marketing

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The presence of Chinese companies in international markets has increased, and one of their main challenges is to overcome the negative image that Chinese products have in many countries. This study aims to shed light on how sociopsychological determinants affect the perceived attractiveness of Chinese products in Germany, using a sociopsychological approach based on social identity theory and social learning theory. The results indicate that the individual's age, level of education, occupational status, and international experience have significant effects on the perceived attractiveness of Chinese products, whereas the individual's international experience in China does not show such effects. Significant differences between different product categories are revealed.

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Section: Country-of-origin Effectsmentioning

confidence: 98%

The Perceived Attractiveness of Chinese Products by German Consumers—A Sociopsychological Approach

Kreppel

Holtbrügge

2012

Journal of Global Marketing

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“…This study uses only one type of product and measures the perceived quality as a Chowdhury and Ahmed (2009), perceived quality variables are divided into two dimensions, namely the perceived qualities of the design, and the manufacture of the products. This study uses a median split as a method to divide the participants into groups with high and low levels of involvement, which might create bias due to such grouping.…”

Section: Resultsmentioning

confidence: 99%

The Role of Involvement as a Moderating Variable in a Country of Origin Study

Matoati

Syahlani

2017

GADJAH MADA INT. J. BUS.

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Abstract:The aim of this study is to examine the effect that the country of design and the country of manufacture has on the perceived quality of a product, and the role of involvement as a moderating variable. The conceptual framework has been tested using laboratory experiments that included a 2x2x2 between the subject's factorial designs. Participants were assigned by using a randomization method and data was analyzed using a one-way and two-ways ANOVA. The results indicated consumers' involvement, as a moderating variable, limited the strength of the country of design and the perceived quality's relationship as this relationship is found to be stronger in circumstances where the consumers' involvement was greater than in the less involved group's condition. However, consumers' involvement did not have any role as a moderating variable in the relationship between the country of manufacture and the perceived quality. Abstrak: Tujuan penelitian ini untuk menguji pengaruh negara asal desain dan negara produksi pada kualitas produkpersepsian, dan peran keterlibatan sebagai variabel pemoderasian. Penelitian ini menggunakan desain eksperimen laboratorium, yaitu desain faktorial 2x2x2. Partisipan dibagi ke dalam kelompok eksperimen dengan metode randomisasi dan data dianalisis dengan uji one-way dan two-way ANOVA. Hasil menunujukkan peran keterlibatan konsumen, sebagai variabel pemoderasian, membatasi kuatnya hubungan antara negara asal desain dan kualitas persepsian, karena hanya pada kondisi keterlibatan tinggi, negara asal desain berpengaruh pada kualitas persepsian. Namun, ketelibatan konsumen tidak mempunyai peran pada hubungan negara asal produksi dan kualitas persepsian.

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“…The main objective of the research is to get the relevant information on whether the country of origin affects consumer's loyalty, while an aim is to determine how individual parameters (product quality, design and prestige) from a particular country of origin affect consumer loyalty. Bearing in mind that in most of the papers in the field of marketing, the effect of the country of origin was considered in relation to parameters such as quality, design, prestige (Chowdhury & Ahmed, 2009;Rakita, 2012;Yang, Wang, 2008) our questionnaire was structured to determine which of these characteristics influence consumers' behavior the most. Accordingly, in addition to general information on subjects regarding gender, age, degree of education and income, the questionnaire includes 18 statements which are related to the country of origin.…”

Section: Methodsmentioning

confidence: 99%

The Effect of a Product's Country of Origin on the Customer Loyalty Creation Process

Šapić

Kocić

Radaković

2019

TEME

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Due to the increasing process of globalization, consumers’ attitudes and beliefs are formed under the influence of numerous factors, which are not being considered to a large degree when it comes to doing business on a national level, but which may have significant implications on evaluation of international and global aspects of company’s operation. One of these factors is the country of origin of products. Although there is a large number of papers in the field of international marketing which investigate issues of the relation of consumers’ loyalty and country of origin of products, the originality of this research arises from the fact that, this paper examines the influence of the country of origin of the products on consumers’ loyalty, not directly, but observed via specific characteristics of the product, such as quality, design and prestige. Using a regression analysis, it examines the effect of the country of origin of a product on the perception of product’s quality, design and prestige, as well as the extent to which these three variables affect consumers’ loyalty. The importance of implemented empirical research, unlike others done in Serbia, is reflected in analyzing unified influence of individual variables. It has been noticed that major influence on consumers’ behaviour has prestige related to consumption of products from certain countries, following design, while the impact of product’s quality was minimal. By applying the empirical model research, it has been confirmed that all defined variables significantly determine consumer’s loyalty when it comes to country of origin. By applying one-factor analysis of a variance, it examines whether there is a statistically significant effect of the defined variables on the loyalty, when it comes to different categories of the respondents.

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An examination of the effects of partitioned country of origin on consumer product quality perceptions

Cited by 33 publications

References 45 publications

The Perceived Attractiveness of Chinese Products by German Consumers—A Sociopsychological Approach

The Perceived Attractiveness of Chinese Products by German Consumers—A Sociopsychological Approach

The Role of Involvement as a Moderating Variable in a Country of Origin Study

The Effect of a Product's Country of Origin on the Customer Loyalty Creation Process

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