An Evaluation of Subliminally Embedded Sexual Stimuli in Graphics

Subliminal advertising and the psychology of processing unconscious stimuli: A review of research

“…Kil-bourne, Painton, & Ridley (1985) in studying the effectiveness of sexual embedding in advertising, found that galvanic skin response measurements were heightened for versions of the ads with embeds, which may influence viewer's evaluations of ads. Other research (Gable, Wilkens, Harris, & Fernberg, 1987;Rosen and Singh, 1992) in experiments with embedded variables, found that subliminally embedded, sexually oriented stimuli do not influence consumer preference.…”

Subliminal Advertising and the Perpetual Popularity of Playing to People’s Paranoia

“…When tested both immediately and two days later, the photos embedded with sex were no better recognized than the pictures in the control conditions. To specifically test Key's premise in a simple, well-controlled manner, Gable et al (1987) placed deliberate embedding on one of two sets of photographs of a camera, pen, beer, and food. They found no significant preference between photos of products with embeds and those without.…”

A meta-analysis of consumer choice and subliminal advertising

“…The results of the test indicated that the sample of effects were heterogeneous, with Ht equal to 63.49 ( p = .000007). Closer inspection of the data revealed that two experiments (Gable, Wilkens, Harris, & Feinberg, 1987) contributed to the heterogeneity of the sample. The two studies were removed ( d = -0.3094 and d = -0.4093), and the effect size was recomputed.…”