“…Kil-bourne, Painton, & Ridley (1985) in studying the effectiveness of sexual embedding in advertising, found that galvanic skin response measurements were heightened for versions of the ads with embeds, which may influence viewer's evaluations of ads. Other research (Gable, Wilkens, Harris, & Fernberg, 1987;Rosen and Singh, 1992) in experiments with embedded variables, found that subliminally embedded, sexually oriented stimuli do not influence consumer preference.…”