Subliminal Advertising and the Perpetual Popularity of Playing to People’s Paranoia

Broyles, Sheri J.

doi:10.1111/j.1745-6606.2006.00063.x

Cited by 41 publications

(31 citation statements)

References 19 publications

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“…Several studies have shown that the effect of unconscious information on behavior rapidly decays and becomes non-significant within a few hundreds of milliseconds [13], [14], [15], [16], [17]. This implies that unconscious information should be able to exert its influence on behavior almost immediately, which casts serious doubt on the applicability of subliminal influences in daily life [18], [19], [20], [21]. However, a few studies did report long-lasting effects of subliminal processing.…”

Section: Introductionmentioning

confidence: 99%

Short- and Long-Term Effects of Conscious, Minimally Conscious and Unconscious Brand Logos

et al. 2013

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Unconsciously presented information can influence our behavior in an experimental context. However, whether these effects can be translated to a daily life context, such as advertising, is strongly debated. What hampers this translation is the widely accepted notion of the short-livedness of unconscious representations. The effect of unconscious information on behavior is assumed to rapidly vanish within a few hundreds of milliseconds. Using highly familiar brand logos (e.g., the logo of McDonald's) as subliminal and supraliminal primes in two priming experiments, we assessed whether these logos were able to elicit behavioral effects after a short (e.g., 350 ms), a medium (e.g., 1000 ms), and a long (e.g., 5000 ms) interval. Our results demonstrate that when real-life information is presented minimally consciously or even unconsciously, it can influence our subsequent behavior, even when more than five seconds pass between the presentation of the minimally conscious or unconscious information and the behavior on which it exerts its influence.

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Section: Introductionmentioning

confidence: 99%

Short- and Long-Term Effects of Conscious, Minimally Conscious and Unconscious Brand Logos

et al. 2013

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“…Brannon and Brock (1994) described the problem around the lacking reproduction of a subliminal persuasion effect, fittingly, as a script for a drama with three acts: First, observation of an effect in the field; second, demonstration of the effect in a laboratory analogue; third, subsequent failure to reproduce the effect. Therefore, the vast majority of the psychological community concluded that subliminal persuasion does not and could not work (for example Broyles, 2006;Dijksterhuis et al, 2005;George & Jennings, 1975;Moore, 1988;Pratkanis & Aronson, 1992;Pratkanis & Greenwald, 1988;Trappey, 1996).…”

Section: Accepted Manuscriptmentioning

confidence: 99%

The hidden persuaders break into the tired brain

Bermeitinger¹,

Goelz²,

Johr³

et al. 2009

Journal of Experimental Social Psychology

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There is a long-lasting debate on whether subliminal advertising actually works. In this context there are some studies suggesting that subjects’ motivation is a crucial point. Karremans et al. [Karremans, J. C., Stroebe, W., & Claus, J. (2006). Beyond Vicary’s fantasies: The impact of subliminal priming and brand choice. Journal of Experimental Social Psychology, 42, 792–798] showed that subjects were influenced in their intention to drink a specific brand of soft drink by a subliminally presented brand prime, but only if they were thirsty. In the present study, we adapted their paradigm to the concept of ‘concentration’ and embedded the subliminal presentation of a brand logo into a computer game. Actual subsequent consumption of dextrose pills (of the presented or a not presented brand) was measured dependent on the level of participants’ tiredness and the subliminally presented logo. We found the same pattern as Karremans et al. (2006): only tired participants consumed more of the subliminally presented than the not presented brand. Therefore, the findings confirm that subjects are influenced by subliminally presented stimuli if these stimuli are need-related and if subjects are in the matching motivational state

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“…Every 20 years, subliminal advertising pops back into popular culture. Based on a review of nearly 50 years of research on subliminal advertising, a journalism researcher concludes that the literature repeatedly shows that most effects of subliminal ads are only obtained in highly artifi cial situations, and no research has shown an effect that changed attitudes or impacted purchasing behavior, contrary to popular culture (Broyles 2006 ). Implications of subliminal ads on consumer wellbeing need to be examined in future research.…”

Section: Types Of Adsmentioning

confidence: 98%