“…Farms like A, D, and E are convinced to increase the level of RFID-use but "stuck with the costs" Sharma et al, 2008;Schmitt and Michahelles, 2009;Chang et al, 2008;Brown and Russell, 2007 Standards Standardization of RFID components "Everyone was running around to sell their equipment that has increased the level of confusion" and slowed down the RFID-acceptance (Farm A) Moon and Ngai, 2008;Cheng and Yang, 2007;Brown and Russell, 2007;Krasnova et al, 2008;Sharma et al, 2008;Chang et al, 2008;Shih et al, 2008 Standardization of RFID data Huyskens and Loebbecke, 2007;Lin, 2009;Matta and Moberg, 2006;Lin and Ho, 2009a;Wen et al, 2009;Brown and Russell, 2007 Management-base factors Management attitude, organizational readiness, innovativeness, riskposition "We cannot take risks of doing (RFID) in untested but 'would-be beneficial' applications" (Farm G) Schmitt and Michahelles, 2009;Sharma et al, 2008;Krasnova et al, 2008;…”