“…The second most common motivation is the desire to improve company image and reputation, including marketing and promotion strategies in order to obtain brand and company enhancement (Studer, Welford, & Hills, 2006;Santos et al, 2016;Qi et al, 2012;Pan, 2003;Massoud et al, 2010;Mariotti, Kadasah, & Abdulghaffar, 2014;Kudłak, 2017;Kehbila, Ertel, & Brent, 2009;Heras-Saizarbitoria & Arana Landín, 2010;Gavronski et al, 2008;Fryxell & Szeto, 2002). Although companies seeking ISO 14000 certification mainly identify the reasons mentioned above, the literature shows that some companies also seek certification in order to comply with policies, laws and regulations (Prajogo et al, 2012;Niu & Fan, 2015;Mariotti et al, 2014;Kudłak, 2017;Heras-Saizarbitoria & Arana Landín, 2010;Heras-Saizarbitoria et al, 2011;Fryxell & Szeto, 2002;Chen, Li, Shen, & Xu, 2004;Chan & Wong, 2006) and due to incentives or persuasion by public organizations, industry organizations, the government and NGOs (Chen et al, 2004;Gavronski et al, 2013;Studer et al, 2006). Another underlying motive for seeking ISO 14000 certification is to increase export capacity or enter international markets, adapt to the behavior of the market and its expectations, or increase market share (Chan & Wong, 2006;Gavronski et al, 2013;Heras-Saizarbitoria et al, 2011;Kudłak 2017;Mariotti et al, 2014;Massoud et al, 2010;Pan, 2003;Qi et al, 2012;Quazi et al, 2001;…”