An empirical investigation of online users' keyword ads search behaviours

Wu, Sheng; Lin, Cathy S.; Lin, Jean

doi:10.1108/14684521111127998

Cited by 29 publications

(25 citation statements)

References 41 publications

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“…In Hoffman and Novak (1996), flow experience is conceptualised to deepen one's behavioural control and positive behaviour in interactions. In researching the keyword search behaviours of online users, Wu, Lin, and Lin (2011) found that flow experience indirectly affects behavioural control through controllability and self-efficacy. Taken together, we posit the following relationship:…”

Section: Causal Relationshipsmentioning

confidence: 99%

Planned e-learning adoption and occupational socialisation in Brazilian higher education

Santos

Okazaki

2015

Studies in Higher Education

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This study applies the decomposed theory of planned behaviour to explore university faculty members' e-learning adoption in Brazil. Attitude (perceived usefulness, ease of use, compatibility, and relative advantage), subjective norms (external influence and student-instructor interaction), and behavioural control (level of interactivity and resource facilitating conditions) collectively influence intention to use e-learning, which in turn determines actual behaviour. The effect of occupational socialisation was posited as a moderator to examine the differences between full-time (professors) and part-time (tutors) faculty members. A quantitative survey was conducted and 446 usable responses were received in total. The research model fitted the data well and supported most of the hypotheses. In addition, the occupational categories (professors versus tutors) had an impact on some of the paths, while latent means were greater among professors, compared with tutors. In conclusion, significant implications are discussed while important limitations are recognised and future research directions are suggested. IntroductionThe purpose of this study is to examine factors determining e-learning adoption in Brazilian universities. E-learning is the use of Internet technologies to deliver a broad array of solutions that enhance knowledge and performance (Rosenberg 2001). While e-learning is still in the process of maturing, it has steadily grown over the past few years. The worldwide market for e-learning products and services reached US$32.1 billion in 2010. The 5-year compound annual growth rate is 9.2%, and revenues will grow to US$49.9 billion by 2015 (Ambient Insight 2011).This study proposes a research model that explains factors determining e-learning adoption. More specifically, we adapt Taylor and Todd's (1995) decomposed theory of planned behaviour (DTPB) as a theoretical base and extend it to a model that explains Brazilian university faculties' e-learning adoption. In addition, we posit that the strength of the causal relationships among these factors may vary according to the extent of occupational socialisation. More specifically, our study focuses on the perceptual and behavioural differences between professors and tutors, both of whom play major roles in e-learning in higher education in Brazil.This study closely follows a stream of new technology adoption in e-learning systems (Teo 2011(Teo , 2012. Our incremental value to the disciplinary knowledge base is threefold. First, e-learning adoption in Brazilian higher education has seldom been documented in scholarly English-language journals. Brazil is considered to be one of the rising economic powers known as BRIC (Brazil, Russia, India, and China). Nonetheless, educational research on Brazilian higher education has still been scarce. Our review of Studies in Higher Education found no articles dealing with e-learning adoption in Brazilian universities, while other journals have published on this topic in primary and secondary schools (Martins, Steil, and Todes...

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Section: Causal Relationshipsmentioning

confidence: 99%

Planned e-learning adoption and occupational socialisation in Brazilian higher education

Santos

Okazaki

2015

Studies in Higher Education

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“…Other some studies, again, showed there is no significant relationship between subjective norm and intention (Davis et al, 1989;Mathieson, 1991;Chau & Hu, 2001;Lewis et al, 2003). Latest studies found that subjective was a predictor of intention at different areas (Alam & Sayuti, 2011;Gupta & Ogden, 2009;Iakovleva et al, 2011;Wu et al, 2011). Koklič and Vida (2009) External factors of the purchaser also influence the purchasing process of a custom-made prefabricated house.…”

Section: Subjective Normmentioning

confidence: 99%

“…Control beliefs are a person's beliefs toward factors available which facilitate or prevent performing a behavior (Ajzen, 2001;Tonglet et al, 2004). Latest studies found that perceived behavioral control was a predictor of intention (Iakovleva et al, 2011;Wu et al, 2011;Alam & Sayuti, 2011). Various research in various areas, showed that there is a positive relationship between perceived behavioral control and intention (Blanchard et al, 2008;Fang, 2006;Gopi & Ramayah, 2007;Ing-Long & Jian-Liang, 2005;Jen-Ruei et al, 2006;Mathieson, 1991;Ramayah et al, 2008;Shih & Fang, 2004;Taylor & Todd, 1995;Teo & Pok, 2003;Wise et al, 2006;Baker et al, 2007;Teo & Lee, 2010).…”

Section: Perceived Behavioral Controlmentioning

confidence: 99%

Factors Influencing the Intention to Purchase Real Estate in Saudi Arabia: Moderating Effect of Demographic Citizenship

AL-Nahdi¹,

Habib²,

Albdour³

2015

IJBM

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Factors affecting the real estate market are of great importance worldwide. This study will investigate the factors influencing Saudis to purchase real estate. The study examine the effect of attitude, subjective norm, perceived behavior control and demographics on the intention to purchase real estate. Taking into account that demographics (Citizenship) as a moderator, a total of 450 questionnaires were distributed to respondents in Jeddah. Based on 322 questionnaires collected, the results show that there is a positive significant relationship between Attitude, and Subjective Norm toward the intention to purchase real estate, while the Perceived Behavior Control has not. demographic (Citizenship) were found not to have a moderating effect on the relationship between independents and the customers' intention to purchase real estate among Saudis.

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“…The Web provides fast and convenient access to information on an increasing range of local and global products and services (Ducoffe, 1996). Web keyword advertising ensures that marketing messages are targeted at users when they are searching for information on particular products or services, thereby enhancing the relevance of the advertising information (Ducoffe, 1996;Wu, Lin & Lin, 2011). Furthermore, the flexibility of Web advertising enables fast and frequent updating of information contained therein (Ducoffe, 1996).…”

Section: Problem Statementmentioning

confidence: 99%