An empirical investigation of mobile ticketing service adoption in public transportation

Abstract

In this paper, we present results from a study of mobile ticketing service adoption in public transportation. The theoretical background of the study is based on technology adoption and trust theories, which are augmented with concepts of mobile use context and mobility. Our empirical findings from analyses of a survey data suggest that compatibility of the mobile ticketing service with consumer behavior is a major determinant of adoption. Mobility and contextual factors, including budget constraints, availability of other alternatives, and time pressure in the service use situation were also found to have a strong effect on the adoption decision. Our findings suggest that contextual and mobile service-specific features are important determinants of mobile service adoption and should thus be integrated into the traditional adoption models.

Adoption of Mobile Banking in Jordan: Exploring Demographic Differences on Customers’ Perceptions

“…Therefore, this study examines how the demographic factors (such as age, gender, income, education, and customers' experience with computer and Internet) could reflect differences in the Jordanian customers' perception on intention to use and actual adoption of Mobile banking services. These five factors have been widely studied and examined over the online banking area [12,24,25]. Further justification and discussion regarding each of these factors are provided in the following subsections.…”

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“…Hence, customer experience has been identified by a number of studies as a crucial determinant of customer perception and behaviour towards SST [24,25]. With reference to Meuter et al [25], prior experience strongly influences the customer's decision to try a self-service technology, either directly or indirectly, through the mediating impact of customer readiness.…”

Factors driving employee participation in corporate BYOD programs: A cross-national comparison from the perspective of future employees

“…Prior literature shows that Unified Theory of Acceptance and Use of Technology (UTAUT) is well suited to explain the adoption of technology related services (Amberg et al 2004;Chen et al 2007;Hung and Chang 2005;Mallat et al 2008). The main argument of UTAUT is that there are three variables (i.e., performance expectancy, effort expectancy and social influence) (Venkatesh et al 2003).…”

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