An Empirical Investigation of a General Theory of Marketing Ethics

The General Theory of Marketing Ethics: A Revision and Three Questions

“…[and] the relationship between judgments and intentions to adopt an ethical alternative is attenuated when its implementation does not result in a preferred consequence" (p. 163). Donoho et al (1999) replicated Mayo and Marks's (1990) research across four different national populations, finding evidence consistent with Mayo and Marks's original results.…”

“…In another test, Mayo and Marks (1990) explored how 100 marketing researchers would handle a marketing research ethical problem that centered on a research report that had questionable validity and reliability. Focusing on the core relationships of the model, they concluded the following: "The results provide substantial support for the relationships proposed in this part of the model, .…”

Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making

“…However, many researchers have worked on marketing ethics era and developed several theories 12 . Mayo and Marks (1990) 13 also focused their research on the influences of deontological and teleological evaluations on the ethical judgments of marketing researchers as well as the relationship between ethical judgments and ethical intentions.…”

Models of an individual decision-making process related to ethical issues in business: the risk of framing effects

“…Having pointed it out, a natural continuation for the future research would be to analyze empirical studies that had a goal to test fully or partly the models presented in the paper at hand (e.g., Pressley and Blevins (1984), Mayo and Marks (1990), Donoho, Polonsky, Roberts, and Cohen (2001), Vitell (1991), Vitell, Rallapalli, andSinghapakdi (1993), Vitell and Singhapakdi (1991), Hunt and Vasquez-Parraga (1993), Dubinsky and Ingram (1984), Zahra and LaTour (1987), Blodgett, Lu, Rose, and Vitell (2001), Cherry, Lee, and Chien (2003), etc.-testing Vitell (1986, 1993) model;Ferrell and Skinner (1988) testing Ferrell and Gresham (1985) model; Simga-Mugan, Daly, Onkal, and Kavut (2005) testing Jones (1991) model; etc.). The goal of such a research would be to detect the possibility of the framing effects in these studies and if they do exist, to improve the research instruments used in those studies so that results of the future empirical studies related to testing the models would not be possibly affected by the framing effects.…”