“…Decision-making is influenced by several things, namely individual diversity, situations encountered, and contextual factors such as personal experience, opportunity, organizational environment, and culture (Parilti et al, 2014). Consumer buying behavior is an important aspect of consumer behavior perspective (Aaker and Keller, 1990;Assael, 2004) because it is a significant aspect of that perspective (Parilti et al, 2014). Buying decisions in the context of business ethics are important to target consumer behavior from different perspectives, ie ethical perspectives (Al-Mazroorei, et al, 2003).…”