Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making

Abstract

In recent years business ethics and social responsibility have gained great importance in marketing practices

Relational Responsibility to Buying Decision: Buyer Perspective in Business of Chinese

“…First, the results of the current study support the Seppänen (2013) study which states that ethical behavior, as an umbrella of organizational responsibility, will have an impact on the willingness of buyers to pay higher prices on the organization. In addition, the results also support the results of Parilti et. al.…”

“…value of factor score 0.000 (<0.05). The results of this test strengthen the measurement model of purchasing decisions based on the business ethics of Parilti et. al.…”

“…The conclusion of this study is that relational responsibility affects buying decisions. The theoretical implication of this research is to empirically prove the previous research of Seppänen ), Parilti et. al.…”

“…In the context of business ethics, decision-making consists of several stages (Parilti et al, 2014). These stages are determination of facts, identifies ethicas issue, identify factor that cause a decision, alternative considerations, and evaluate the impact of decision made.…”

“…Decision-making is influenced by several things, namely individual diversity, situations encountered, and contextual factors such as personal experience, opportunity, organizational environment, and culture (Parilti et al, 2014). Consumer buying behavior is an important aspect of consumer behavior perspective (Aaker and Keller, 1990;Assael, 2004) because it is a significant aspect of that perspective (Parilti et al, 2014). Buying decisions in the context of business ethics are important to target consumer behavior from different perspectives, ie ethical perspectives (Al-Mazroorei, et al, 2003).…”