An empirical analysis of consumer motivation towards reverse exchange

Abstract

Purpose -Despite the growing interest in reverse exchange, studies on the subject from the perspective of consumer participation and motivation remain sparse. Consumers' participation in reverse exchange is a key component of supply-chain reverse logistics. To address the gap in existing studies, this paper aims to empirically identify the intention and causes of consumer electronic product exchange (EPE). The proposed research model incorporates value-belief-norm and neutralization theories, linking consumers' values to their intentions to participate in EPE. Design/methodology/approach -Survey data collected from 250 consumers were analyzed using structural equation modeling. Findings -This discussion shows that people are more likely to present positive attitudes when they are ethically concerned. However, this tendency is not without exceptions and behavior influenced by ethics was not always observed. Upon examination, the findings highlight moderating forces of psychological tension that arise when people behave in ways that are in apparent contradiction to their expressed positive attitudes. Research limitations/implications -It is important to modify the model by analyzing consumers' actual EPE behaviors. Future research should also reconsider the results from a longitudinal perspective. Practical implications -The reverse logistics management practices proposed offer valuable insight into other various activities as well, including an integrated supply chain model and improving customer service. Social implications -The proposed action of EPE encourages consumers as well as managers to reduce, recycle or effectively dispose of waste. Originality/value -Current reverse exchange models are insufficient for measuring consumer motivations perspective, which is a key but inadequately researched perspective of determining the effectiveness of reverse logistics management. This research endeavors to fill this gap and augment previous studies in EPE by advancing the discussion on how the concept of reverse logistics management is evaluated and justified in relation to consumption values and psychological motivations.

Exploring consumer participation in environment management: Findings from two‐staged structural equation modelling‐artificial neural network approach

“…All of the hypothesized relationship are found to be positive and significant at 1% level of significance except for PBC and RCY which is significant at 5% level of significance. In terms of path coefficients, the highest impact over RCY was of ATT which is 0.294 which is in consistent with Kochan et al (2016), followed by MN and AC which has the values of 0.244 and 0.123 which is line with Yuan et al (2016) and Khan, Ahmed, and Najmi (2019) respectively, whereas SN and PBC has the lowest coefficients which are 0.101 and 0.067 which is in accordance with Khan, Ahmed, Najmi, and Younus (2019) and Arı and Yılmaz (2016) respectively. Moreover, the impact of RCY on BEH was also found to be positive with the coefficient of 0.301 and significant at 1% level of significance which is also supported by the existing literature (Khan, Ahmed, & Najmi, 2019).…”

Consumer participation in last-mile logistics service: an investigation on cognitions and affects

“…More importantly, with the recent advancement in service technologies, consumers are empowered to interact with LSPs in a reciprocal manner by assuming expanded roles as both receivers and providers of resources (Sampson and Spring, 2012). Online shopping, reverse logistics (Yuan et al, 2016), self-collection (Morganti et al, 2014;Yuen et al, 2018) and crowd-sourcing delivery (Carbone et al, 2017) are all substantive evidence of consumer participation in logistics activities. As critically pointed out by Carbone et al (2017), consumers are collectively forming a powerful crowd that can be potentially integrated into the formation of logistics values.…”

Sustainability Tensions in Supply Chains: A Case Study of Paradoxes and Their Management

“…Screening the literature for sustainability tensions and SCs, a range of tensions are discussed either as purely conceptual in SSCM or its functions [29,34], in industry specific case studies [35,36] or in multi-industry studies on an individual level [37,38]. With regard to this study, we see overlaps in the reverse exchange of electronic products [36], the call for a systems perspective [34] and the supply chain position paradox [37].…”

“…With regard to this study, we see overlaps in the reverse exchange of electronic products [36], the call for a systems perspective [34] and the supply chain position paradox [37]. The underlying study design thus takes up the most recent calls and research directions in corporate sustainability tensions research.…”