An application of the Delta Model and BPR in transforming electronic business – the case of a food ingredients company in UK

Abstract

Companies are leveraging existing resources and the internet to come up with new or modified business models to respond to the demands of ebusiness. Companies in the food processing industry are also waking to the reality that e-business technology can make a big difference to the bottom line. This paper presents the result of an action research project which applied a new approach labelled as the Delta Model developed by Hax and Wilde (2001) of Sloan School of Management to strategy development for brick-n-mortar companies launching e-business initiatives. The case company is called Whetstone Food Ingredients (WFI), located in UK. The company is firmly embedded in the agriproduct industry and operates in the 'egg by-product' subsector. This paper is based upon action research supplemented by a programme of in-depth interviews with managers at WFI for various aspects of their supply chain and e-business initiatives. On the basis of these interviews and the companies also made a range of documents available throughout. These included internal memos, strategy plans, operational control documents and minutes of meetings. The Delta Model andDavenport's methodology of business process reengineering were adopted to structure this analysis. Used in conjunction, they helped to develop a vision, analyse the business processes, identify critical business processes, benchmark the critical processes, and then develop the information technology infrastructure. The infrastructure thus supported the critical business processes and leveraged the ebusiness supply chain to enable the company to gain competitive edge.

Efektivitas Media Digital Dalam Meningkatkan Promosi Dan Informasi Di Universitas Swadaya Gunung Jati Cirebon

“…Hal ini senada dengan hasil penelitian Khanifudin (Khanifudin, 2013), salah satu media word of mouth (WOM) yaitu pengembangan strategi pemasaran Universitas dapat dilakukan dengan mengintensifkan website. Hasil penelitian (Tang, 2004)…”

Towards the integrative supply chain model

“…Based on the research type, examples of empirical work could be found in the research of Lin and Shaw (1998), McAdam and McCormack (2001), Grieger (2004), and Tang et al (2004), and theory-based research in Srivastava et al (1999), Melnyk et al (2000), Mentzer et al (2001), Rudberg et al (2002), Shin and Leem (2002), Chopra and Meindl (2003), and Kotzab and Otto (2004). Also, the majority of research is concerned with inter-company processes (Lin and Shaw 1998, Srivastava et al 1999, Melnyk et al 2000, McAdam and McCormack 2001, Mentzer et al 2001, Rudberg et al 2002, Chopra and Meindl 2003, Kotzab and Otto 2004, Grieger 2004 with the aim to either provide a research framework for SCM (Srivastava et al 1999, Melnyk et al 2000, Mentzer et al 2001, Kotzab and Otto 2004 or IT integration of a supply chain (Rudberg et al 2002, Shin and Leem 2002, Chopra and Meindl 2003, Grieger 2004, Kirchmer 2004, Tang et al 2004). The papers found either present a fragmented picture of supply chain processes with order fulfilment process as the most commonly researched process (Lin and Shaw 1998, Hicks et al 2000, Shin and Leem 2002 or fail to provide enough information about the generic set of supply chain processes, which support material and information flows.…”

Strategi Pemasaran Sekolah Dalam Peningkatan Minat Peserta Didik Berdasarkan Delta Model

“…Hal ini senada dengan hasil penelitian Khanifudin (2013), salah satu media word of mouth (WOM) yaitu pengembangan strategi pemasaran sekolah dapat dilakukan dengan mengintensifkan website. Hasil penelitian Tang, Yasa, & Forrester (2004) juga senada yaitu aplikasi berbasis web dan internet memfasilitasi cara baru untuk mengirim produk dan layanan kepada pelanggan secara efektif dan efisien. Selain website, sekolah juga dapat menyediakan sarana komunikasi lainnya yang relevan dengan mengelola dan menyediakan prosedur/alur komunikasi antar pihak terkait.…”