Efektivitas Media Digital Dalam Meningkatkan Promosi Dan Informasi Di Universitas Swadaya Gunung Jati Cirebon

Wulandari, Sri; Agustina, Heriyani; Nurlia, Titim

doi:10.33603/publika.v9i2.6724

Cited by 2 publications

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References 2 publications

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“…Based on measurements taken on 120 respondents, it was found that from several social media used for promotion, website media showed very significant results. This means that new students at Gunung Jati University get campus information through the website, and the website has proven to be effective for use as a media for promotion and information dissemination (Wulandari, Heryani, & Nurlia, 2021). The effectiveness of using the website was also proven by Mardian Herri Pratama et al for promotional media in the East Surabaya Village, Kec.…”

Section: Introductionmentioning

confidence: 97%

Measurement and Analysis of Tourism Website User Experience Using Usability Techniques

Sari

Henim

2022

JAETS

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A tourist destination is a geographical area within one or more administrative areas in which there are tourist attractions, public facilities, tourism facilities, accessibility, and communities that are interrelated and complement the realization of tourism. A website is a form of communication media that can provide certain information, which can be accessed by many people anytime and anywhere. The Regional Government (pemda) of Pekanbaru City has provided tourism information services in the form of tourist destinations and tourism activities on the website. Based on the results of preliminary observations made on the tourism website of the Pekanbaru City government, it was found that the tourism information provided was not up to date, and there were still many tourist objects in Pekanbaru that had not been published, so the information delivery process was not optimal and ineffective. The effectiveness of using the website must pay attention to usability of its use. Usability is a quality level of a system that is easy to learn, easy to use, and encourages users to use the system as a tool in completing tasks. Usability can be measured based on the quality of the user experience when interacting with the system operated by the user himself. Usability measurement on this tourism website is carried out using the System Usability Scale (SUS) measurement tool. Based on the measurement results using SUS, a score of 65.87 was obtained, where 10 of the statement items were declared valid and reliable. The score obtained shows that in terms of user satisfaction, it is stated to be included in the Marginal High category, predicate D with the adjective range Ok. This shows that the user's subjective assessment illustrates that the Pekanbaru City government's tourism website is less effective, efficient, and satisfying for users.

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Section: Introductionmentioning

confidence: 97%

Measurement and Analysis of Tourism Website User Experience Using Usability Techniques

Sari

Henim

2022

JAETS

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“…In the end, people will decide to send their children to school. Furthermore, marketing educational services through digital media is very effective in increasing promotion and information, especially websites becoming the main portal and using official social media of educational institutions (Wulandari et al, 2022). Likewise, Islamic education marketing must use innovation through the marketing of educational services to compete in the digital era and affect the existence of educational institutions (Halim et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

The Role of Digital Marketing for the Indonesian Inclusive Boarding School

Saputra

Fauzi

2022

RS Global - IJITSS

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Providing wholehearted service to students with special needs is a noble challenge, and the presence of the extraordinary school is an equal education effort in Indonesia. This study aims to determine digital marketing management in inclusive education. The research method is qualitative with the type of literature study. The study found that digital marketing is coordinated by a public relations representative, involving all teachers so that they are not seen as inclusive and equal to other schools. Students with special needs who live in boarding schools receive more religious lessons and skills assignments as additional activities in addition to regular study. Parents feel calm and comfortable if their children participate in activities in boarding schools so that they can interact and communicate more with their friends. Inclusive education services demonstrate independence and build community trust to meet student needs. Muhammadiyah association can provide educational institutions with the best services for students with special needs is a command in Islam.

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Efektivitas Media Digital Dalam Meningkatkan Promosi Dan Informasi Di Universitas Swadaya Gunung Jati Cirebon

Cited by 2 publications

References 2 publications

Measurement and Analysis of Tourism Website User Experience Using Usability Techniques

Measurement and Analysis of Tourism Website User Experience Using Usability Techniques

The Role of Digital Marketing for the Indonesian Inclusive Boarding School

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