All glamour, no substance? How public relations majors and potential majors in an exemplar program view the industry and function

Bowen, Shannon A.

doi:10.1016/j.pubrev.2009.05.018

Cited by 39 publications

(25 citation statements)

References 15 publications

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“…As Kern-Foxworth and colleagues (1994) pointed out, "unlike the news business that has been publicly chastised since 1968 for a lack of multiethnic representation, the public relations industry has not been as vocal about its opportunities for people of color" (p. 417). Decades later, research shows that diversity is still an issue in public relations education and practice (e.g., Bowen, 2009;Brown et al, 2011;Ki & Khang, 2008;Tindall, 2009).…”

Section: A Need For Diversity In Public Relationsmentioning

confidence: 99%

“…In absence of mentors, public relations education, including practical experience through internships, might provide necessary skills to younger Asian American professionals. There is also a misunderstanding of the function of public relations where research, planning, and conflict resolution skills (Bowen, 2009) are not often mentioned. …”

Section: Perceptions On Career Opportunities For Asian Americansmentioning

confidence: 99%

“…It is particularly important not only to emphasize the management role of public relations (e.g., L. A. Grunig et al, 2002), which involves research and strategic planning but also and the positive role in resolving conflicts (Bowen, 2009). Education, however, does not have to be institutionalized.…”

Section: Focus On Awareness and Understanding Of Public Relationsmentioning

confidence: 99%

See 2 more Smart Citations

Asian American Public Relations Practitioners' Perspectives on Diversity

Qiu

Muturi

2016

Howard Journal of Communications

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Section: A Need For Diversity In Public Relationsmentioning

confidence: 99%

Section: Perceptions On Career Opportunities For Asian Americansmentioning

confidence: 99%

Section: Focus On Awareness and Understanding Of Public Relationsmentioning

confidence: 99%

See 1 more Smart Citation

Asian American Public Relations Practitioners' Perspectives on Diversity

Qiu

Muturi

2016

Howard Journal of Communications

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“…It can be argued that PR generally has a bad image, lacks professional status, and that some PR would be needed to make its roles and functions, and service to society and democracy, visible to everyone (e.g., Bowen 2009, Meintjes & Niemann-Struweg 2009and Simmons & Walsh 2010. Van Ruler (2004: 123) similarly notes that negative images and "questionable behaviour in PR" are related to the lack of professional categorization and criteria in the field of public relations.…”

Section: Professional Roles Objectives and Relationships Of Journalimentioning

confidence: 99%

The Other Stance: Conflicting Professional Self-Images and Perceptions of the Other Profession Among Finnish PR Professionals and Journalists

Niskala

Hurme

2014

Nordicom Review

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Public relations (PR) professionals and journalists act as builders of societies' communication atmospheres, and their inter-relationships are of importance. The aim of the present study is to describe and compare PR professionals' and journalists' professional self-images and perceptions of the other group's profession in Finland. The study is part of the ProfCom project and makes use of the project's Finnish quantitative questionnaire data. The results indicate clear perception differences. PR professionals identify themselves with bond-and trust-building objectives, whereas journalists perceive marketing and financial goals as the main objectives of PR professionals. Journalists identify themselves with information sharing, criticism and service roles, whereas PR professionals perceive opinion sharing, advising and informing about scandals as the main objectives of journalists. In addition, the study indicates a need for further research on the underlying reasons for conflicting perceptions and the effects of the developing Internet communication arena on relationships between professionals.

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“…The importance of the research seems clear. Although prior research has recommended essential subject areas for the public relations curriculum, 7 approaches to teaching essential core curricula, 8 perceptions of the industry, and function from the perspective of public relations majors and nonmajors, 9 there has not been a recent study of public relations curricula through examination of individual university and college collateral (in this case, websites), and to our knowledge there has never been a comparative study of job descriptions and the public relations program.…”

Section: Introductionmentioning

confidence: 99%

A Comparative Analysis of Public Relations Curricula

Auger

Cho

2014

Journalism & Mass Communication Educator

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According to scholars, there has been a move toward a more professional or occupational focus in postsecondary education, a focus that Grubb and Lazerson suggest "undermines education's moral, civic, and intellectual purposes." 1 The purpose of this study was to evaluate the public relations curricula of U.S. universities and colleges and the requirements for entry into the profession. Results indicated that while there are differences, public relations curricula appear to be equally strong regardless of department or type of institution in which the program is located. Moreover, results indicated that the public relations curricula appear to meet the needs of the practice and that the perceived gap between offering of social media courses and the needs of practice may be temporary and illusionary.

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All glamour, no substance? How public relations majors and potential majors in an exemplar program view the industry and function

Cited by 39 publications

References 15 publications

Asian American Public Relations Practitioners' Perspectives on Diversity

Asian American Public Relations Practitioners' Perspectives on Diversity

The Other Stance: Conflicting Professional Self-Images and Perceptions of the Other Profession Among Finnish PR Professionals and Journalists

A Comparative Analysis of Public Relations Curricula

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