Highlights
When it comes to PR job postings, the basic skills seem to matter most (e.g., communication skills, organizational skills).
PR graduates looking for entry-level positions need to be able to write well across a variety of platforms.
Soft skills are frequently requested in entry-level PR jobs postings.
Only 16% of PR job postings asked for industry-specific tools so this shouldn’t be a huge focus in the PR classroom.
Different PR job titles request different skills.