Alfabetización mediática y aprendizaje. Aporte conceptual en el campo de la comunicación-educación

Abstract

The social transformations related to digital technologies and new media offer important challenges to education. The school ceases to be the main space; ways of knowing and producing knowledge expand and diversify; and communicative practices become more complex. This makes it necessary to examine skills and learnings that should be promoted to act and participate in digital and media settings. This article presents a critical conceptual review on media literacy and learning from Latin American, American and European traditions. A reading integrating theoretical contribution from communication and education is proposed. Literacy is understood as a social practice that implies construction and social consensus for the generation and negotiation of meanings through language and learning. It offers pertinent guidelines for an educational curriculum in tune with the challenges of digitization and mediatization of society.

Desafío de la educación en la sociedad actual

“…La alfabetización mediática abarca la capacidad de analizar, interpretar y evaluar los mensajes de los medios, incluidos los transmitidos a través de los medios de comunicación tradicionales y las plataformas de redes sociales. Se debe alentar a los estudiantes a cuestionar las intenciones, perspectivas y posibles sesgos detrás de la información que encuentran (Valdivia, Pinto, & Herrera, 2018).…”

Relevance of the mass media in Prevention, Education and Contextual Management of COVID-19

“…According to Simpson (2018), thinking about education for the common good (he specifies that it is for peace) allows us to recover "our own positive identity and lays the foundation for building social support networks among communities. In terms of communication, "education is seen as the means to achieve active or critical reception, and the formation of audiences, that is, to give rationality and reflexivity to the media experience" (Valdivia-Barrios et al, 2018). In addition to "rationality and reflexivity", it should be noted that the education produced through the mass media also gives participatory and leading support to the receiver; because, as already pointed out, when the message is objective, it educates and transforms the mental structures of the receiver, it has the desired and necessary amplifying effect to put the news in context and achieve the communicational objective.…”