“…Accumulated evidence has shown that substance- or risky behavior-related implicit associative memory, measured by WAT, has strong predictive power for substance use, including alcohol (Ames & Stacy, 1998, Kelly, Masterman, & Marlatt, 2005, Stacy, 1997), marijuana (Ames et al, 2007, Ames & Stacy, 1998, Stacy, 1997) and cigarette use (Grenard et al, 2008, Kelly, Haynes, & Marlatt, 2008), as well as risky sexual behavior (Ames, Grenard, & Stacy, 2013, Grenard, Ames, & Stacy, 2013, Stacy, Ames, Ullman, Zogg, & Leigh, 2006). Given the successful application of WAT to a wide range of issues in health and cognition, it is important to fully understand the psychometric characteristics and construct validity of the measure.…”