Al Jazeera English Online

Usher, Nikki

doi:10.1080/21670811.2013.801690

Cited by 96 publications

(30 citation statements)

References 23 publications

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“…Also, its use might vary if media organizations are online-only or coexist with other distributions (e.g., print/broadcast channel). All the above are in agreement with prior studies where SEO strategy was found to be varied among newsrooms and factors, such as market orientation, or the ownership/business model were proved to play an important role on how new technologies are incorporated into the journalism profession [6,53,[64][65][66][67]. In short, it may be concluded that news organizations tend to develop distinct forms of SEO use aligned with their organizational imperatives, structures, business model, as well as their editorial priorities.…”

Section: Awareness and Usage Of Seo (Rq1)supporting

confidence: 90%

SEO inside Newsrooms: Reports from the Field

2019

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The journalism profession has changed dramatically in the digital age as the internet, and new technologies, in general, have created new working conditions in the media environment. Concurrently, journalists and media professionals need to be aware and possess a new set of skills connected to web technologies, as well as respond to new reading tendencies and information consumption habits. A number of studies have shown that search engines are an important source of the traffic to news websites around the world, identifying the significance of high rankings in search results. Journalists are writing to be read, and that means ensuring that their news content is found, also, by search engines. In this context, this paper represents an exploratory study on the use of search engine optimization (SEO) in news websites. A series of semi-structured, in-depth interviews with professionals at four Greek media organizations uncover trends and address issues, such as how SEO policy is operationalized and applied inside newsrooms, which are the most common optimization practices, as well as the impact on journalism and news content. Today, news publishers have embraced the use of SEO practices, something that is clear also from this study. However, the absence of a distinct SEO culture was evident in newsrooms under study. Finally, according to results, SEO strategy seems to depend on factors, such as ownership and market orientation, editorial priorities or organizational structures.

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Section: Awareness and Usage Of Seo (Rq1)supporting

confidence: 90%

SEO inside Newsrooms: Reports from the Field

2019

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“…Scholars have also observed that newsworkers may ascribe a variety of meanings to audience analytics and the metrics they produce (Hanusch, 2017; Tandoc and Thomas, 2015). For example, Bunce (2019) found that newsroom directors publicly praised and criticized journalists based on readership rates, while Usher (2013) observed that editors at Al-Jazeera English actively sought to minimize the availability and use of metrics. Moreover, according to Powers (2018), the idea of impact is important to today’s newsworkers, but there is little agreement on how to measure it.…”

Section: Literature Reviewmentioning

confidence: 99%

Constructing audience quantification: Social influences and the development of norms about audience analytics and metrics

Zamith¹,

Bélair‐Gagnon²,

Lewis³

2019

New Media & Society

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Audience analytics and metrics are ubiquitous in today’s media environment. However, little is known about how creative media workers come to understand the social norms related to those technologies. Drawing on social influence theory, this study examines formal and informal socialization mechanisms in U.S. newsrooms. It finds that editorial newsworkers express receiving a moderate amount of training on the use of analytics and metrics, which is typically provided by their organization; primarily look to people within the organization, and especially superiors, to understand the social norms; learn about those norms mostly through observation and communication about others’ experiences with the technology rather than their own; and that experiences are influenced by the organizational context and the individual’s position in the editorial hierarchy. This leads to a broader intervention to our understanding of the social structures and individual dispositions that influence how emerging technologies are experienced across organizational and institutional environments.

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“…However, journalists still tend to reject audience feedback even in the era of web analytics (MacGregor, 2007;Singer, 2011;Usher, 2013). This is a continuation of the pattern observed in newsrooms long before the onset of online news: journalists had ignored, if not rejected, audience feedback (Gans, 1979;Schlesinger, 1978).…”

Section: Web Analyticsmentioning

confidence: 88%

“…Most newsrooms in the US now use web analytics to monitor audience metrics (Anderson, 2011a(Anderson, , 2011bDick, 2011;Lee et al, 2012;Lowrey & Woo, 2010;MacGregor, 2007;McKenzie, Lowrey, Hays, Chung, & Woo, 2011;Tandoc, 2014b;Usher, 2013). An examination of most news sites will reveal some form of most viewed or most popular stories list (Lee et al, 2012;Thorson, 2008) while a survey three years ago found that 62.1% of editors track web analytics daily (Lowrey & Woo, 2010).…”

Section: Web Analyticsmentioning

confidence: 99%

Audiences, Journalists, and Forms of Capital in the Online Journalistic Field

Tandoc

2016

Ro. Comm. & PR

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This study found divergence in how online journalists and student-audiences rated articles with varying popularity, as measured by audience metrics, and quality, as operationalized by winning a journalistic award. The findings revealed that while metrics and awards did not matter for young online news audiences, they were important for online journalists. But even among journalists, the importance of metrics and awards varied depending on whether the journalists were evaluating stories or their peers. For online journalists, popular stories were more newsworthy than those that were not. Awards did not influence their judgment of newsworthiness. But when evaluating the authors of the articles, online journalists rated authors of articles that won awards more favorably than authors of articles without awards. The popularity of stories did not matter in their evaluation of the authors.

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Al Jazeera English Online

Cited by 96 publications

References 23 publications

SEO inside Newsrooms: Reports from the Field

SEO inside Newsrooms: Reports from the Field

Constructing audience quantification: Social influences and the development of norms about audience analytics and metrics

Audiences, Journalists, and Forms of Capital in the Online Journalistic Field

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