Rapidly evolving digital technologies across the last two decades have undeniably caused great changes in the field of journalism. The development of online journalism has affected the processes of journalistic work, creating at the same time new techniques and practices. On the internet, search engines still drive a great amount of traffic to news websites. For that reason, factors such as visibility and high ranking on search engines' results pages remain crucially important for media organizations. Nowadays, journalists or Web editors should be able to write and create appropriate content for the Web. This paper discusses in detail the impact of Search Engine Optimization (SEO) on digital journalism. Through a quantitative analysis, a survey concerning Greek media websites is presented. The aim was twofold: on the one hand, to find out to what extent the use of SEO affects the traffic of a media website whilst, on the other hand, to discover to what degree media professionals in Greece utilize the possibilities given through search engines in order to increase traffic. Finally, a number of SEO elements and practices often used in news content are noted.

During the last years, there has been a growing multidisciplinary interest in alternative educational approaches, such as serious games, aiming at enhancing thinking skills and media literacy. Likewise, the objective of this study is to present the design and the development of an educational web application for learning the necessary steps towards the detection of bogus content, according to the fact-checking procedures. The game presents news articles, which have to be characterized as fake or real by the players. During the effort to reach the correct decision, the players can use tools and practices for identifying relevant information regarding the clues, which frame a news story (title, date, creator, source, containing images). After presenting the progress of interface design and development, this paper reports the results of a randomized online field study (n = 111), which provides some preliminary evidence. Specifically, it is validated that the game can raise awareness, teach about authentication tools, and highlight the importance of patterns that include evidence regarding the authenticity of articles. Additionally, thorough discussion was conducted within a media class (n = 35) to receive useful feedback/evaluation about the offered utilities and their usability. The findings suggest that educational games may be a promising vehicle to inoculate the public against misinformation.

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The move to a networked media environment presents a range of challenges for journalistic roles, norms and daily practices. This article employs actor network theory to investigate how different actors negotiate and ultimately shape the manner in which the internet and related digital technologies are embedded in the newsroom. Findings suggest that professional culture -articulated in skills, ideas and practices -acts as a

As the online news industry has completed its first decade of existence, online newspapers are moving beyond the realm of "shovelware" to produce news marked by increased interactivity, content richness and user control. Content originality and the advantages provided by technology are said to lie at the core of efficient online news production. This paper examines the development of online newspapers in terms of exploiting the structural interactive features available today. Drawing upon quantitative research, it is argued that in the Greek online press the range of possible forms and expressions of interactivity are limited and uneven. The dominant journalistic culture of Greece - in combination to political and cultural traits of the country - are assumed to hinder the expected development of Web publishing.

The journalism profession has changed dramatically in the digital age as the internet, and new technologies, in general, have created new working conditions in the media environment. Concurrently, journalists and media professionals need to be aware and possess a new set of skills connected to web technologies, as well as respond to new reading tendencies and information consumption habits. A number of studies have shown that search engines are an important source of the traffic to news websites around the world, identifying the significance of high rankings in search results. Journalists are writing to be read, and that means ensuring that their news content is found, also, by search engines. In this context, this paper represents an exploratory study on the use of search engine optimization (SEO) in news websites. A series of semi-structured, in-depth interviews with professionals at four Greek media organizations uncover trends and address issues, such as how SEO policy is operationalized and applied inside newsrooms, which are the most common optimization practices, as well as the impact on journalism and news content. Today, news publishers have embraced the use of SEO practices, something that is clear also from this study. However, the absence of a distinct SEO culture was evident in newsrooms under study. Finally, according to results, SEO strategy seems to depend on factors, such as ownership and market orientation, editorial priorities or organizational structures.

Internet technologies have changed basic journalistic work processes and brought about new modes of producing and consuming news content. As long as major search engines continue to drive a great deal of traffic to news Web sites or remain the primary entry point for many of them, factors such as visibility and high ranking on search engines results pages remain crucially important. This paper examines the issue of Search Engine Optimization (SEO) and its implementation on online journalism. According to research (Richmond, 2008), SEO has a significant impact on this field and its knowledge can be a useful tool for journalists whose work appears online. The principal purpose of this article is to outline a framework of suggested practices that can make journalistic work and Internet journalism generally, more effective and contemporary.

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