Agent-based simulation of consumer behavior in grocery shopping on a regional level

Schenk, Tilman A.; Löffler, Günter; Rauh, Jürgen

doi:10.1016/j.jbusres.2007.02.005

Cited by 81 publications

(40 citation statements)

References 9 publications

(4 reference statements)

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“…As suggested by Schenk, et al [14], it implements an agentbased approach in a multi-agent system. To model and simulate the shopper's behavior as realistically as possible, an artificial intelligence (AI) method was implemented.…”

Section: Related Work and Research Methodologymentioning

confidence: 99%

Simulating Shopper Behavior using Fuzzy Logic in Shopping Center Simulation

Christian

Hansun

2016

J. ICT Res. Appl.

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Abstract. To simulate real-world phenomena, a computer tool can be used to run a simulation and provide a detailed report. By using a computer-aided simulation tool, we can retrieve information relevant to the simulated subject in a relatively short time. This study is an extended and complete version of an initial research done by Christian and Hansun and presents a prototype of a multi-agent shopping center simulation tool along with a fuzzy logic algorithm implemented in the system. Shopping centers and all their components are represented in a simulated 3D environment. The simulation tool was created using the Unity3D engine to build the 3D environment and to run the simulation. To model and simulate the behavior of agents inside the simulation, a fuzzy logic algorithm that uses the agents' basic knowledge as input was built to determine the agents' behavior inside the system and to simulate human behaviors as realistically as possible.

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Section: Related Work and Research Methodologymentioning

confidence: 99%

Simulating Shopper Behavior using Fuzzy Logic in Shopping Center Simulation

Christian

Hansun

2016

J. ICT Res. Appl.

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“…Jin Chun et al [8] proposed an agentbased modelling and simulation method on the consumer's purchasing behaviours under the website promotions. Schenk et al [9] presented the particulars of an agent-based micro model for grocery shopping, based on an individual population and store data gathered in northern Sweden. Roozmand et al [10] proposed an agent-based conceptual and computational model of consumer decisionmaking based on culture, personality and human needs.…”

Section: Introductionmentioning

confidence: 99%

Agent-based modelling of consumer purchased behavior considering website quality

Zhang¹

2017

Proceedings of the 2017 5th International Conference on Mechatronics, Materials, Chemistry and Computer Engineering (ICMMCCE 20

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Abstract. The problem of consumer purchase behaviour has been concerned by many researchers. The paper presents an agent-based model of consumer purchased behaviour. The main of agentbased modelling is the modifier motivation function that considered price of commodities, quality of commodities, and website quality. Moreover, the study used Repast Simphony toolkit to simulate the modifier motivation function. The method of agent-based simulation gave a dynamic expression in consumer purchased behaviour.

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“…The ultimate goals of any business include [10], and Lopez-Sanchez modeled consumer behaviors in on-line music distributlon based on consumer segmentation analysis [7][8][9]. In the service selection model used for [9] """"t"-t"t"""""t"t""-t-"..""""tttth""""""""ttt.tt""""""-"-LttttJ Figure 4.…”

Section: Introductionmentioning

confidence: 99%