Sales Simulation of a Movie Rental Shop With Customer Agents

Takechi, Shoji; Miyata, Hideaki; Namba, Toshiaki

doi:10.15807/jorsj.52.433

Cited by 1 publication

(1 citation statement)

References 10 publications

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“…Practitioners, such as consumer packaged goods manufacturer (CPG) Procter & Gamble (P&G), are actively using ABM to improve its supply chains and to improve its cost saving strategy. Some applications that have created simulated consumer environments to test the effect of a change in marketing strategy include Twomey and Cadman (2002) for the telecommunications and media markets, Ulbinaite et al (2011) for insurance services, and Takechi et al (2009) for the movie rental business.…”

Section: A Review Of Marketing Applicationsmentioning

confidence: 99%

The Contribution of Social Simulation in the Advancement of Marketing Issues and Challenges

Gonzalez-Fuentes

2013

International Journal of Agent Technologies and Systems

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For some years now, marketers have been praising for a more holistic approach of a company’s marketing efforts across all areas. However, traditional models show serious limitations to address the complexities of managing all of a company’s touch points with a customer. Agent-based modeling (ABM) has opened the door to explore the unfolding behaviors and outputs of an increasingly connected and interactive marketplace. The contribution of this paper is twofold. On the one hand, it provides researchers with a state-of-the-art repository for this strand of research. This facilitates the identification of relevant gaps in the literature and future research avenues. Second, it contributes to assess the way ABM has improved our understanding of the dynamics of markets and its participants when marketing strategies are implemented. Both goals aim at showing the various ways that social simulation has expanded our understanding of marketing and the future research opportunities for both, marketing and computer scientists.

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Section: A Review Of Marketing Applicationsmentioning

confidence: 99%

The Contribution of Social Simulation in the Advancement of Marketing Issues and Challenges

Gonzalez-Fuentes

2013

International Journal of Agent Technologies and Systems

View full text Add to dashboard Cite

show abstract

Sales Simulation of a Movie Rental Shop With Customer Agents

Cited by 1 publication

References 10 publications

The Contribution of Social Simulation in the Advancement of Marketing Issues and Challenges

The Contribution of Social Simulation in the Advancement of Marketing Issues and Challenges

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