Agenda for Co-Creation Tourism Experience Research

Binkhorst, Esther; Dekker, Teun den

doi:10.1080/19368620802594193

Cited by 487 publications

(462 citation statements)

References 19 publications

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“…Hand in hand with the increasing empowerment of consumers and the proliferation of ICTs, the service-dominant (S-D) logic emerged (Vargo & Lusch, 2004). It proclaimed co-creation as the next practice of experience and value creation (Prahalad & Ramaswamy, 2004) and has gained wider attention in tourism in recent years (Binkhorst & Den Dekker, 2009). ICTs have been portrayed as key tools to enable, facilitate and enhance tourist experiences and create added value in numerous ways (Tussyadiah & Fesenmaier, 2009;Wang, Xiang, & Fesenmaier, 2014a).…”

Section: Introductionmentioning

confidence: 99%

Value Co-creation and Co-destruction in Connected Tourist Experiences

Neuhofer

2016

Information and Communication Technologies in Tourism 2016

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Information and communication technologies (ICTs) have become a key resource that has transformed travel and tourist experiences. Due to the increasing ubiquity and mobility of ICTs, they have become integral in creating connected experiences that interlink travel with everyday life. While recent studies have investigated value co-creation and the enhancement of experiences through ICTs, there is less knowledge about potential value co-destruction when ICTs come into place. This paper provides a first exploratory study to examine technology resource integration by looking at the dichotomous relationship of value co-creation and value co-destruction in connected tourist experiences. By adopting a qualitative in-depth methodology, this study has identified six dimensions, which highlight how value can be created and destroyed through connectedness. The paper contributes to service-dominant logic, resource integration and value creation discourses in a tourism and technology context, for which several theoretical and practical limitations are discussed.

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Section: Introductionmentioning

confidence: 99%

Value Co-creation and Co-destruction in Connected Tourist Experiences

Neuhofer

2016

Information and Communication Technologies in Tourism 2016

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Section: An Introduction To Value Co-creationmentioning

confidence: 99%

“…Thus, co-creation interactions have been emerging as a strategy for value creation, with Prahalad and Ramaswamy (2000) suggesting that companies need to learn how to harness consumer competences. As 19 has been argued (Pine & Gilmore, 1999;Holbrook & Hirschman, 1982), an important aspect of this will be the engagement of consumers in co-creating personal experiences, since consumer value is placed on the experience around a product, rather than the product itself.Prahalad and Ramaswamy (2004) referring to a space where dialogue can take place between the company and the consumer as a knowledge worker. In the context of this study, the dual challenge for business is to create an environment to encourage creative consumer engagement around sustainability imperatives and to capture the ensuing creativity in appropriable ways that provide value to both business and the consumer.…”

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confidence: 99%

“…This puts less emphasis on the material consumption since value occurs at the intersection of the offerer and the customer in the form of service co-creation, either in direct interaction or mediated by a good. The customer experience, according to Pine and Gilmore (1999) is therefore critical to understanding the foundation for the co-creation process. …”

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confidence: 99%

“…According to Pine and Gilmore (1999), the customer experience is critical to understanding the foundation for the co-creation process. The value that consumers wish to derive from the sustainable consumption process, as highlighted in the research findings, relate to both green and non-green benefits, including personal fulfillment associated with being empowered to make sustainable consumption choices, alongside other benefits such as convenience and cost savings.…”

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confidence: 99%

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The Application of Value Co-Creation in Advancing Solutions to Sustainable Consumption

Chipp

Verran

2014

The Sustainable Global Marketplace

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The environmental sustainability challenges faced by society represent a discontinuity that requires new systemic ways of thinking and approaching problems. For business and consumers this entails finding new ways of creating value. In this respect, this study argues that an important source of value lies in efficient service co-creation between business and consumers in the consumption process. To this end, this study set out to explore the potential of business-to-consumer co-creation to advance solutions to sustainable consumption in the grocery retail setting.Exploratory qualitative research was conducted with grocery retailers and environmentally conscious consumers to gain insights into the types of initiatives that are important with respect to sustainable consumption. The willingness of business and consumers to work together to co-create solutions was gauged, and potential processes and mechanisms for co-creation were explored.The research found that both grocery retailers and consumers recognise sustainability as a systemic issue and welcomed the notion of co-creating solutions. However, the overarching narrative of the research findings with respect to the how of co-creation is that the market may not yet be ready. Retailers are driving sustainability initiatives across the supply chain, with consumers occupying a relatively passive role. This study argues that co-creation represents a fundamentally new paradigm that poses the challenge of a new orientation for the business-to-consumer relationship.ii AcknowledgementsAs MBA students we are constantly eager to learn and grow, which entails stepping out of comfort zones and into new challenges. The research journey has provided the opportunity to challenge my thinking in new ways; this has been a privileged opportunity and I wish to thank GIBS for the high standards to which we aspire.In particular, I wish to thank my research supervisor, Kerry Chipp, for your inspiration and valuable guidance in this journey. Thank you for sharing your deep knowledge and insights with respect to my research and the discipline of academic research. Your sincere interest and commitment to my progress are tremendously appreciated.To Donald Gibson and the Transnet Programme in Sustainable Development, thank you for your most generous support and contribution which has been instrumental in enabling me to conduct my research.The sustainability imperatives that society faces today represent a discontinuity that challenges us to explore new ways of coming up with solutions. It is these imperatives that have motivated and inspired me to do research in this field. Thank you to each of the individuals who kindly made time available to participate in my research.Thank you to my family and friends for your interest in my research and your unwavering support along the way. The ability to share my research interest and thoughts with you has been an invaluable help. To my fellow MBA compatriots, it has been an incredible experience to share this journey with you."For where yo...

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A Typology of Technology‐Enhanced Tourism Experiences

Neuhofer

Buhalis

Ladkin

2013

Journal of Tourism Research

512

276

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Experiences constitute the essence of the tourism industry. While the literature has recognized the recent impact of technology on experiences, its empirical exploration remains scarce. This study addresses the gap by empirically exploring five leading industry cases to generate a holistic understanding of technology-enhanced tourism experiences. The main contribution of this paper lies in the development of a nine-field experience typology matrix based on the increasing intensity of co-creation and technology implementation. The final contribution of this study is the development of an experience hierarchy and discussing its relevance for experience enhancement in tourism research and practice.

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Agenda for Co-Creation Tourism Experience Research

Cited by 487 publications

References 19 publications

Value Co-creation and Co-destruction in Connected Tourist Experiences

Value Co-creation and Co-destruction in Connected Tourist Experiences

The Application of Value Co-Creation in Advancing Solutions to Sustainable Consumption

A Typology of Technology‐Enhanced Tourism Experiences

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