Advances in E-commerce User Interface Design

Najjar, Lawrence J.

doi:10.1007/978-3-642-21669-5_35

Cited by 12 publications

(6 citation statements)

References 6 publications

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“…In Australia, according to 2012 digital media research, "29% of all online shoppers in Australia currently follow an online shopping site on Facebook, and 21% has received a message or recommendation from a friend in the prior year on Facebook, whilst 14% has made a recommendation". More than 72% of internet users are engaged in a social media websites, so there is a need to create a social media presence for e-commerce website (Najjar, 2011). According to Brengman and Karimov (2012) the "presence of social network application in a web interface may allow users to experience others as being psychologically present in the virtual environment.…”

Section: Social Networking Services In B2c E-commercementioning

confidence: 99%

Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model

Sohaib

Kang

2015

IJEB

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Building trust and understanding its relationship with online purchasing decisions is important to business-to-consumer (B2C) e-commerce firms seeking to extend their consumers reach globally. Based on the StimulusOrganism-Response (S-O-R) model, this paper examines the moderating role of culture on the relationship between B2C web design (web accessibility, visual appearance and social networking services (SNS)) and interpersonal trust (iTrust), cognitive and affect-based trust that trigger online purchasing intentions. Motivation of this study includes, testing and comparing individual consumer level cultural (individualism and uncertainty avoidance) values as moderators in our research model across two different societies (Australia and Pakistan). The data of the survey were analysed using structural equation modelling-partial least square (SEM-PLS) approach. The results highlight the need to consider cultural differences when identifying the mix of web design strategies to employ in B2C e-commerce websites, not only at the country level but also in one culturally diverse country such as Australia.Keywords: B2C; business-to-consumer; e-commerce; e-business; culture; cognitive-based trust; affect-based trust; purchase intention; iTrust; interpersonal trust; reflective and formative construct; Australia; Pakistan.Reference to this paper should be made as follows: Sohaib, O. and Kang, K. (2015) 'Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model', Int. J. Electronic Business, Vol. 12, No. 2, Biographical notes: Osama Sohaib is perusing PhD (2012PhD ( -2015 in Information Systems and a causal academic at Faculty of Engineering and Information Technology, University of Technology, Sydney. His research interest includes trust, usability and cultural issues in e-commerce, innovation, knowledge management and design thinking.Kyeong Kang, PhD is a Lecturer in Faculty of Engineering and Information Technology, University of Technology, Sydney. Her current research interest includes, impact of the cognition, collaboration and cultural issues in e-services. Her research publications include papers in prestigious journals and conferences.

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Section: Social Networking Services In B2c E-commercementioning

confidence: 99%

Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model

Sohaib

Kang

2015

IJEB

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“…This includes ensuring that users achieve their goals, enabling customers to operate easily and providing a pleasurable interface design (Battleson et al, 2001). To a gain competitive advantage, companies need to improve their user interface as their customer behaviour and technologies change (Najjar, 2011). Hotels should take these objectives into consideration while designing their respective websites.…”

Section: Introductionmentioning

confidence: 99%

Evaluating hotel websites through the use of fuzzy AHP and fuzzy TOPSIS

Baki

2020

IJCHM

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Purpose The purpose of this study is to develop a useful, effective and comprehensive approach to facilitate the evaluation of hotel websites. Design/methodology/approach The paper examines the literature evaluating e-commerce sites, particularly that is focused on hotel, tourism and travel. Moreover, 5 criteria and 19 sub-criteria are identified, and a two-step method is proposed for the assessment of hotel websites whereby the global weights of the proposed criteria are determined by the fuzzy analytic hierarchy process, and hotel websites are ranked through the fuzzy technique for order preference by similarity to ideal situation. Findings The results show that the leading criteria to effectively evaluate hotel websites are trust and information quality and that the most important sub-criteria are special discounts, assurance and reservation information. Practical implications This research offers practical advice to increase understanding of the determinants of an effective hotel website so that appropriate strategies can be developed to convert a website visitor into a customer. Originality/value The study aims to contribute to businesses operating in the tourism sector which seeks to increase the effectiveness of their websites by identifying criteria and proposing a methodology for hotel website evaluation.

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“…Third, content sharing , which accelerates content interactions (Han et al ., 2011), and it suggests that designers should provide the means to share or distribute content to other users. Najjar (2011) highlights specific design features that support information sharing, such as adding semantic markups, share and like buttons, post notifications and product reviews.…”

Section: Methodsmentioning

confidence: 99%

Expert-centric design inspection of branded apps: a close look at marketing and interface design features

Zhao

Huang

2022

ITP

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PurposeAlthough brands have developed mobile applications (apps) to offer consumers new experiences, low app usage numbers indicate the need to develop a systematic, practical evaluation framework for branded app design that specifies concrete design features.Design/methodology/approachAn expert review provides an overview of the design of current branded apps. On the basis of an extensive literature review, this article classifies state-of-the-art design features for branded apps according to a proposed evaluation framework that includes human–computer interaction (HCI)–related and marketing-related evaluation criteria. In an application of these evaluation criteria, the authors evaluate 73 branded apps issued by 11 top fast-moving consumer goods (FMCG) brands.FindingsThe expert review identifies strengths and weaknesses that are common to the design of current branded apps. These findings inform the set of design recommendations that this article offers, which includes 14 features common to all types of apps and 9 features specific to particular types of apps.Practical implicationsThis research offers practical implications for app designers, who need to address design dimensions contained in the proposed framework including the HCI-related (mobile, social and user experience design features) and marketing-related (branding and customer relationship management design features) to create effective branded apps.Originality/valueDesign elements identified in prior literature remain abstract and do not prescribe a systematic or pragmatic approach to using them in practice. This study takes a multidisciplinary perspective (HCI, marketing and design science) to establish a practical evaluation framework for branded app designs.

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Advances in E-commerce User Interface Design

Cited by 12 publications

References 6 publications

Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model

Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model

Evaluating hotel websites through the use of fuzzy AHP and fuzzy TOPSIS

Expert-centric design inspection of branded apps: a close look at marketing and interface design features

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