Adoption Behavior of E-Money Usage

Abstract

Utilization of e-money as efficient and convenience payment method in Indonesia has been introduced since 2007. The growth of e-money card usage increased up to 53% in 2012, but the individual adoption is still low compared to total population of Indonesia. The objective of this study is to examine factors affecting customer adoption behavior of e-money and to examine the difference in intention to use/reuse e-money between adopter and non-adopter. The in-depth interview showed that risk and security were not the main consideration for using e-money; this result contradicts with the result of similar previous research in e-payment. Meaning, that in Indonesia consumers were not afraid of losing money while using emoney for transaction. The questionnaire based on the modification of Technology Adoption Model and indepth interview results. Sample of 143 respondents were taken to test the hypotheses, and analyzed using multivariate analysis methods. The results of the study-enhanced understanding of adoption behavior of emoney by describing perceived benefit as factor that influence intention to use/reuse e-money in Indonesia. This study also contributed in managerial practice that there are differences intention to use/reuse e-money between adopters and non-adopters due to lack of information of the products.

Persepsi Konsumen Pada Penggunaan E-Money

“…Kemungkinan konsumen di Indonesia tidak takut akan risiko yang ada untuk mengadopsi e-money. Mereka tidak takut akan kehilangan uang mereka (Miliani, 2013).…”

“…Beragam penelitian terkait penggunaan e-Money telah dilakukan di berbagai negara dan memiliki hasil yang beragam, misalnya di Thailand (Phonthanukitithaworn, et al, 2016), Indonesia (Miliani et al, 2013), Vietnam (Thieu et al, 2013, India (Singh, 2016), Sweden (Arvidsson, 2013) dan Amerika (Bailey et al, 2017). Adapun tujuan dari penelitian ini untuk berkontribusi terkait penerimaan sistem pembayaran menggunakan e-Money yang telah dicanangkan sejak tahun 2014.…”

“…Perceived benefit merupakan factor yang mempengaruhi konsumen untuk menggunakan e-money di Indonesia. Dengan kata lain konsumen di Indonesia mengadopsi e-money jika mereka merasakan e-money membuat aktivitas mereka lebih mudah, menghemat waktu, memberikan diskon atau promosi, lebih efisien daripada menggunakan uang tunai, kartu denit/kredit, kemudahan menemukan tempat top-up, dan bisa digunakan dimanapun (Miliani et al, 2013).…”

Predicting the Relationship of Antecedent Variables of Intention to Use: Empirical Analysis on E-Money Application

“…If we can find out the reasons behind the behavior of people who use electronic money, then policy makers, publishers of electronic money, and traders can develop strategies to increase the use of electronic money (Ayudya & Wibowo, 2018). Miliani et al (2013) have tested that there is no influence between being adopted and not adopting on risk and security, while there is an influence on the intention to use or reuse. Previous research showed that adoption affected green buying intentions (Rahim et al, 2015), intention to buy (Erkan & Evans, 2016;Erkan, 2016), intention to use e-money (Niranjan et al, 2016).…”

Antecedents of e-money adoption intention among Indonesian and Turkish consumer

“…When many researchers focus on consumer behaviour related to mobile money, few researchers pay attention to consumer behaviour related to e-money. From that little study, for example, Miliani et al (2013) examined consumers' intention to adopt e-money by employing perceived benefit, perceived security and risk, and bank consideration as predictor variables. In this current study, the authors employed attitude towards adoption, social influence, and perceived usefulness to predict e-money adoption intention.…”