Antecedents of e-money adoption intention among Indonesian and Turkish consumer

Suhud, Usep; Budak, Tamer; Benk, Serkan

doi:10.5267/j.msl.2019.9.019

Cited by 3 publications

(1 citation statement)

References 17 publications

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“…According to [17], user intention was measured by a desire to adopt and a desire to continue using a product. It was also mentioned by [22,23] that user intention was measured by Word of Mouth (WoM) such as the desire to recommend, positive comments, and desire to suggest others to use. Based on several studies that have been conducted, user intention in this study was then adapted into dimensions, namely intention to adopt and intention to recommend.…”

Section: User Intentionmentioning

confidence: 99%

User Behavioral Intention Model of E-Wallet

Primantari,

Komaladewi,

Sihotang

2023

Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

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The adoption of fintech products has grown rapidly not only driven by the internet and technology nowadays but also reinforced by policies regarding the encouragement of non-cash payment movements. The strategy of cash-burning has been widely practiced by FinTech companies since the beginning to attract the users' interest. Nevertheless, this kind of promotion strategy is now starting to be abandoned. Not only reduced promotions but also the high risk of using fintech has the potential to hinder user intentions. This research seeks to discover the influence of promotion and perceived risk on user intention. An online survey was conducted on 120 e-wallet users in Bandung. The research model was built based on theories and literature review on related studies, which was then tested using SEM-PLS. The results showed that promotion and perceived risk had a significant influence on user intention. This study revealed that sales promotion had the strongest impact among all types of promotions. It was also discovered that in the context of perceived risk, the privacy risk was considered more of a concern than a security risk. The findings in this study are expected to help ewallet companies to increase user intentions, which can have a good impact on the number of users in the future.

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Section: User Intentionmentioning

confidence: 99%

User Behavioral Intention Model of E-Wallet

Primantari,

Komaladewi,

Sihotang

2023

Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

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Sentiment assessment of electronic money application using long short-term memory and bidirectional long short term memory

Af’idah,

Handayani,

Dairoh

et al. 2024

PROCEEDINGS OF THE TEGAL INTERNATIONAL CONFERENCE ON APPLIED SCIENCES 2022: Applied Science Research Post-Covid-19 Pandemic

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Antecedents of e-money adoption intention among Indonesian and Turkish consumer

Suhud¹,

Budak²,

Benk³

2020

10.5267/j.msl

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This study aimed to measure the impact of attitude, social influence, and perceived usefulness on e-money adoption intention. Data were collected using an online instrument involving 264 participants in Indonesia, and 287 participants in Turkey. Data were analyzed using exploratory and confirmatory factor analysis, and structural equation modeling and there were five hypotheses to be tested. The results of the study indicated a significant impact of attitude on adoption indention. Also, a significant influence of perceived usefulness on attitude and adoption intention was also detected. Moreover, a significant effect of social influence on perceived usefulness and adoption intention was observed. However, there were different results when the calculation focused on participants in each country. This study discussed recommendations for practitioners and future studies.

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Antecedents of e-money adoption intention among Indonesian and Turkish consumer

Cited by 3 publications

References 17 publications

User Behavioral Intention Model of E-Wallet

User Behavioral Intention Model of E-Wallet

Sentiment assessment of electronic money application using long short-term memory and bidirectional long short term memory

Antecedents of e-money adoption intention among Indonesian and Turkish consumer

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