“…• Positive perception in biobased packaging. Those who have not yet switched are planning to switch in the future • Have information about its packaging biodegradability (Blesin et al, 2017; Tudu & Yadav, 2019) • Leveraging packaging compostability with the certified label (Bhagwat et al, 2020;Goel et al, 2021) • Indication of misleading biodegradability claims (Goel et al, 2021;Nazareth et al, 2019;Vaverková et al, 2014) • Unfamiliar with materials and labels Filho et al, 2021) • Confused about various biodegradability terms (Fletcher et al, 2021;Philp et al, 2013) • Cannot distinguish between fossil-based and biobased plastics (Alaerts et al, 2018) • Cannot distinguish the misleading claims (Allison et al, 2021;Fletcher et al, 2021) • Lack of knowledge of how to properly dispose of bioplastics waste (Ansink et al, 2022;Taufik et al, 2020) • Believe plastics should be recycled (Taufik et al, 2020) • Litter due to a wrong understanding of biodegradability (Bhagwat et al, 2020) the signalling environment is the surrounding in which the signalling process occurs (Block et al, 2018;Fan et al, 2021). These elements correspond well with the communication process that has been described previously in Section 4 in which the sender (e.g., firms) is the signaller, the message is the signal, the receiver is the consumer, and the channel or medium is the signalling environment.…”