Addressing Demographic Differences in Servicescape Influence among Department Stores’ Patrons in Malaysia

Alias, Zuraini; Abdullah, Mokhtar

doi:10.24191/jibe.v2i1.14458

Cited by 3 publications

(2 citation statements)

References 49 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Atmosphere is a crucial consideration in the servicescape, affecting repurchase behavior and customers' cognitive, emotional, and psychological (Lin & Mattila, 2010) . Music and aroma are two cues that can enhance customers' pleasure and encourage them to stay longer (Alias & Abdullah, 2017). The color scheme, table decoration, and lighting can influence customers' perceptions of a restaurant's quality and their desire to return (Ariffin et al, 2017).…”

Section: Servicescapementioning

confidence: 99%

“…The color scheme, table decoration, and lighting can influence customers' perceptions of a restaurant's quality and their desire to return (Ariffin et al, 2017). Crowding of personal space can affect customers' moods and behaviors (Alias & Abdullah, 2017). The servicescape shapes customers' perceptions of an organization and influences their behavior, satisfaction, and repatronage.…”

Section: Servicescapementioning

confidence: 99%

See 1 more Smart Citation

The Variables That Affect the Viewpoints and Behaviors of the Youth in Relation to Patronizing Themed Dining Establishments Located in Bandar Baru Bangi, Selangor

Zulkiple,

Zainal Shukri,

Jaafar

et al. 2023

IJARBSS

View full text Add to dashboard Cite

Themed restaurants have become increasingly popular in Malaysia, especially in the Bandar Baru Bangi area, and these establishments are known to attract a younger clientele. To investigate the factors that influence the dining intentions of young people at themed restaurants, a survey was conducted to 150 respondents and analyzed using SPSS version 20. The study employed descriptive and inferential statistical methods to achieve its objectives, which include identifying the most significant factor affecting youth's dining intentions and examining the relationship between independent and dependent variables. The findings of the study suggest that self-concept/self-congruence is the primary factor that influences the intention of young people to dine at themed restaurants in Malaysia. The behavior of young people in relation to patronizing themed restaurants has a significant effect for the restaurant industry. If young people are found to be highly inclined towards themed restaurants, this could lead to an increase in the number of themed restaurants that are opened to cater to this demographic. On the other hand, if young people are not interested in themed restaurants, this may result in themed restaurants having to change their strategies and adapt to attract a different clientele. In future studies related to the topic of youth's inclination towards themed restaurants, it is suggested to include other potential factors that can affect their intentions. Moreover, to strengthen the findings, a larger number of participants should be considered. Additionally, the current study's sample location may not be an accurate representation of all themed restaurants in Bandar Baru Bangi, so it is recommended to collect data directly from these restaurants to ensure the dining experiences are recent and reliable for future research.

show abstract

Section: Servicescapementioning

confidence: 99%

Section: Servicescapementioning

confidence: 99%

The Variables That Affect the Viewpoints and Behaviors of the Youth in Relation to Patronizing Themed Dining Establishments Located in Bandar Baru Bangi, Selangor

Zulkiple,

Zainal Shukri,

Jaafar

et al. 2023

IJARBSS

View full text Add to dashboard Cite

show abstract

The effects of physical environment design on the dimensions of emotional well-being: a qualitative study from the perspective of design and retail managers

Khaneja¹,

Hussain

Melewar

et al. 2022

QMR

View full text Add to dashboard Cite

Purpose This study aims to use place identity theory to examine the concept of physical environment design (PED) and its effects on consumers’ emotional well-being (EWB) dimensions such as sensorium, behaviour and happiness. Design/methodology/approach The authors used a qualitative approach. Thirty interviews were conducted among participants drawn from the city of London, which is one of the flourishing and world’s most famous international trade centre, providing paramount access to the global market. The data was analysed using thematic analysis. Findings The findings suggest that PED is defined precisely using the terms like atmosphere, appealing, attractive, impressing, inviting, ambient, compelling and design cues. The findings also suggest that PED has a positive effect on consumers’ sensorium, behaviour and happiness. However, these effects are lower when the retail stores have unwelcoming themes than when they have mesmerising PED. The different names can also be advantageous, specifically when online shopping dominates today’s retail industry. The findings also illustrate that the theoretical model used in this study is valid and suggest that PED has positive effects on consumers’ sensorium, behaviour and happiness. Originality/value To the best of the authors’ knowledge, while other authors tried to identify the effect of PED on consumers buying behaviour, this study is the first one to show how PED effects consumers’ sensorium, behaviour and happiness. The results of personal interviews highlight the importance of design elements and a gap in the application of novel elements to improve consumers’ sensorium, behaviour and happiness.

show abstract

The Effect of Retail Mix on Passengers’ Motivation to Shop at Airport Terminal Outlets

Sahak¹,

Yusof²,

Mudri³

et al. 2018

JIBE

View full text Add to dashboard Cite

Retailing represents one of the commercial activities contributing to the non-aeronautical source of revenue to most airport operators. In this research, Kuala Lumpur International Airport 2 or better known as KLIA2 represents the focus of the study. KLIA2 is built to cater to low-cost carriers and the airport is built on the concept of ‘a mall in the airport'. There are two commercial areas designated for passengers to shop: gateway@KLIA2 and terminal outlets. These create more choices for passengers to shop and at the same time increase competition among the retailers. Focusing on the terminal outlets, this study aims to examine the influence of airport retail mix elements on passengers’ motivation to shop. The factors examined were the location of the outlets, promotion, personnel, atmosphere of the outlets, product mix and price. The study utilized survey method and questionnaire was designed to gather data from departing passengers for both domestic and international sectors. The self-administered questionnaires generated a total of 307 usable responses. Data were analyzed using SPSS. The result of multiple regression analysis showed that the key airport retail mix element which motivates passengers to shop is the location of the outlet, followed by promotion and product mix. Recommended strategies for airport retailing were highlighted

show abstract

Addressing Demographic Differences in Servicescape Influence among Department Stores’ Patrons in Malaysia

Cited by 3 publications

References 49 publications

The Variables That Affect the Viewpoints and Behaviors of the Youth in Relation to Patronizing Themed Dining Establishments Located in Bandar Baru Bangi, Selangor

The Variables That Affect the Viewpoints and Behaviors of the Youth in Relation to Patronizing Themed Dining Establishments Located in Bandar Baru Bangi, Selangor

The effects of physical environment design on the dimensions of emotional well-being: a qualitative study from the perspective of design and retail managers

The Effect of Retail Mix on Passengers’ Motivation to Shop at Airport Terminal Outlets

Contact Info

Product

Resources

About