Full bibliographic details must be given when referring to, or quoting from full items including the author's name, the title of the work, publication details where relevant (place, publisher, date), pagination, and for theses or dissertations the awarding institution, the degree type awarded, and the date of the award.

Taking into consideration the increasing role of sustainability in the luxury industry, our study investigates the role of celebrity credibility, celebrity familiarity, luxury brand value, and brand sustainability awareness on attitude towards celebrity, brand, and purchase intention for sustainable consumption. For this, we explored relationships among these variables to test a conceptual model which is developed using existing knowledge available in academic research on this topic. Data for testing were collected from high-end retail stores in the UK about the world top luxury brands by brand value in 2019, also acknowledged for their major engagement in sustainability. Findings from a survey of 514 consumers suggest that celebrity credibility is a very strong key to increasing purchase intentions of sustainable luxury goods. The study has important implications for the expansion of current literature, theory development and business practices. Limitations of the study are also outlined, and directions for future research are considered too.

Purpose This paper aims to use signalling theory to examine the concept of advertising credibility and its effects on brand credibility, brand image, corporate credibility and corporate image. Design/methodology/approach A qualitative approach was used. Ten interviews and four focus groups were conducted among participants drawn from the London area. The data was analysed using thematic analysis. Findings The findings suggest that advertising credibility is defined using terms like accurate, caring, competent, complete, convincing, ethical, honest, impressive, promising, reliable and warranted. The findings also suggest that advertising credibility has a positive effect on brand credibility, brand image, corporate credibility and corporate image. However, these effects are lower when the brand and corporation have different names than when they have similar names. The dissimilarity of names can also provide some benefit, especially when brands or firms are faced with a crisis. The findings also illustrate that the theoretical model used in this study is valid, and suggest that advertising credibility has positive effects on other constructs. Originality/value Advertising credibility has received little attention in the literature. There is also little attention on its effects on other credibility constructs. This study minimises these gaps by conducting qualitative research to explore the effects of advertising credibility on brand credibility, corporate credibility and corporate image.

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Yousef, Waleed (2020) Understanding celebrity trust and its effects on other credibility and image constructs: a qualitative approach. Corporate Reputation Review .

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We already know that electrons have a charge along with a spin, but until recently, these two have been considered separately. The motion of electric charge is considered as the heart of electronic circuits, and the flow of electron spin plays a crucial role in spintronic circuits. Adding the spin degree of freedom provides new capabilities, new effects, and new functionalities. It all started with the discovery of the Giant Magnetoresistance (GMR) in 1988, which opened the road to an effective control of the motion of the electron charges by focusing on their spin through the orientation of magnetization. Today, spintronics has entered into almost every household as the read sensors for the hard drives present in every desktop and most laptops. Magnetic Random Access Memory (MRAM) and Spin Transfer Torque (STT) RAM are replacing Static RAM where ultra-dense memories are not required. Soon these spintronic memories will penetrate the cell phone market because they offer lower power and are non-volatile. The potential held by Spintronics is very promising for new advancements in science and technology in the 21st century. This paper discusses the evolution of spintronics from the initial research of spin-dependent transport in ferromagnetic materials to the discovery of the giant magnetoresistance and to the most recent advances. Today, this field of research is extending considerably, with very encouraging new technologies like the phenomena of spin transfer, molecular spintronics, nanoscale spintronics, and single-electron spintronics.

Purpose This study aims to examine the effects of celebrity negative publicity on attitude towards brand, corporation, brand reputation and corporate reputation, both directly and through the moderating effects of social media involvement, brand commitment, identification and attribution (both types). Associative network theory has been used to explain these effects. Design/methodology/approach A quantitative survey of 550 respondents was carried out in London and surrounding areas. Structural equation modelling was used to analyse the data. Findings The findings suggest that celebrity negative publicity affects brand reputation and corporate reputation. Further, the moderating effects of social media involvement and brand commitment on attitude towards brand and corporation, identification on attitude towards brand, attribution types on attitude towards corporation were not found. Originality/value To the best of the authors’ knowledge, this is the first paper to examine the effects of celebrity negative publicity on attitudes towards brand, attitude towards corporation, brand reputation and corporation reputation, directly, and through the moderating effects of attribution (both types), identification, commitment and social media. Findings from this study will minimise the gap in the literature on the topic and will help managers and policymakers to understand the effects of celebrity negative publicity in detail.