Impact of the Strength of Religious Beliefs on Brand Love in the Islamic Market

Yousef, Waleed; Foroudi, Pantea; Hussain, Shahzeb; Yousef, Najwa; Melewar, T.C.; Dennis, Charles

doi:10.1057/s41299-020-00108-y

Cited by 5 publications

(3 citation statements)

References 76 publications

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“…In terms of methodological contributions, it presents a comprehensive view of all empirical studies which focused on religiosity and PIs simultaneously. This study, thereby, fills the gap and calls for more empirical research into religiosity and its impact on PIs (Yousef et al , 2021).…”

Section: Discussionmentioning

confidence: 84%

A meta-analytical study on the role of religiosity on purchase intention in the theory of planned behavior

Kaur¹,

Bhardwaj²,

Fernandes³

et al. 2022

JIMA

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Purpose Religion plays a crucial role as a sociocultural factor to assess consumer behavior. Stemming from the above, this study aims to analyze the impact of religion and ethnic concern on the purchase intention (PI) of consumers based on the theory of planned behavior. Design/methodology/approach The research method adopted for this study includes a meta-analysis of the extant literature for the past 20 years focusing on the relationship between religiosity and PI. Data of 24 values from 23 studies were used to assess the impact of religiosity on the PI of consumers. Findings The findings of this study indicate that religiosity has a strong impact on the PI of consumers. Further, this study identifies that location, sample size and product category play a vital role as moderators toward the relationship between religiosity and PI. This study identifies critical and pertinent implications for brands as they reach out to religious and cultural groups across various geographies, in the context of identifying target markets and adapting marketing strategies. Originality/value This study acts in response to the consistent call for research to focus on religion-related variables and fills the gap calling for empirical research into religiosity and its impact on PIs. This study makes notable theoretical, managerial and methodological contributions to the field.

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Section: Discussionmentioning

confidence: 84%

A meta-analytical study on the role of religiosity on purchase intention in the theory of planned behavior

Kaur¹,

Bhardwaj²,

Fernandes³

et al. 2022

JIMA

View full text Add to dashboard Cite

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“…Concerning the first hypothesis in association with most customers' motivation which is spending leisure time in these retail centers, the time it takes the 46.7% of Kourosh shopping centersgoers and 43.3% of Las Rosas Retail Center-goers to get the retail center demonstrated that the majority of individuals are from further distances and takes them more time to get retail centers, that shows that the longer trip can be one of the factors for willing to spend more leisure time and recreational activities. For future research, the new hypotheses involving eco-innovation, sustainable retail, and novel branding technologies (e.g., Palazzo, et al 2021;Yousef, et al 2021; Fakhredin, Foroudi, and Ghahroudi 2021; Sumrin, et al 2021), would be beneficial for a comprehensive research and outcome…”

Section: Discussionmentioning

confidence: 99%

Driving Factors Behind the Social Role of Retail Centers on Recreational Activities

et al. 2021

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“…The researcher used popular public areas such as shopping malls, universities, and football stadiums (during match days); these areas have been found to be the best places to collect data from Saudi Arabian respondents [7,60]. In addition, the culture in Saudi Arabia is considered to be a collectivistic culture [7,61,62], and the best way to collect data in a collectivistic culture is through meeting people in public areas such as shopping malls [7,60,62].…”

Section: Sampling and Data Collectionmentioning

confidence: 99%

The Influence of a Country’s Sustainable Development on Likeability, Intention to Travel, and Country Image: A Case Study from Saudi Arabia

Yousef

2023

Sustainability

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This paper discusses the impact of sustainable development on place likeability, intention to travel, and country image. The paper aims to find out whether the UK’s sustainable development encourages people in Saudi Arabia to visit the UK. A self-administered questionnaire was used, which 320 respondents were asked to complete. The collected data were analysed using SPSS software. The results showed that the country’s sustainable development has a major influence on place likeability and intention to travel. The results also indicated that country image leads to country attachment. This paper provides a guideline for managers and policy makers who would like to consider the influence of the environment on their organisations. Additionally, managers can benefit from this paper by considering that country image, intention to travel, and happiness are correlated constructs that are influenced by sustainable development.

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Impact of the Strength of Religious Beliefs on Brand Love in the Islamic Market

Cited by 5 publications

References 76 publications

A meta-analytical study on the role of religiosity on purchase intention in the theory of planned behavior

A meta-analytical study on the role of religiosity on purchase intention in the theory of planned behavior

Driving Factors Behind the Social Role of Retail Centers on Recreational Activities

The Influence of a Country’s Sustainable Development on Likeability, Intention to Travel, and Country Image: A Case Study from Saudi Arabia

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