No abstract

Retailing represents one of the commercial activities contributing to the non-aeronautical source of revenue to most airport operators. In this research, Kuala Lumpur International Airport 2 or better known as KLIA2 represents the focus of the study. KLIA2 is built to cater to low-cost carriers and the airport is built on the concept of ‘a mall in the airport'. There are two commercial areas designated for passengers to shop: gateway@KLIA2 and terminal outlets. These create more choices for passengers to shop and at the same time increase competition among the retailers. Focusing on the terminal outlets, this study aims to examine the influence of airport retail mix elements on passengers’ motivation to shop. The factors examined were the location of the outlets, promotion, personnel, atmosphere of the outlets, product mix and price. The study utilized survey method and questionnaire was designed to gather data from departing passengers for both domestic and international sectors. The self-administered questionnaires generated a total of 307 usable responses. Data were analyzed using SPSS. The result of multiple regression analysis showed that the key airport retail mix element which motivates passengers to shop is the location of the outlet, followed by promotion and product mix. Recommended strategies for airport retailing were highlighted

No abstract

This study investigated the social psychology of Malaysian migrants and their ethnocentric purchase behavior as they assimilate into the local culture. A theoretical framework consisting of acculturation, consumer ethnocentrism, time, and demographics was assembled; and an exploratory study was undertaken involving 255 samples of Malaysian consumers residing in the UK. The findings suggest that levels of consumer ethnocentrism are inversely related to their length of residence in the host country. Hence, respondents who reside longest exhibit less ethnocentric behavior. Contrary to our prediction, no significant relationship exists between assimilation and consumer ethnocentrism. Of significance, however, highly assimilated individuals are likely to be young male and single persons, with low assimilation most likely found in middle‐aged to older married females.

No abstract

This study aimed to measure the potential sponsors' perceived value on Trust School Program in Malaysia. The program utilized a private-public partnership concept. In getting more companies to sponsor the program, exploring their views on the benefits and costs of the sponsorship are vital. Following the established literature, the perceived value was operationalized as a multi-dimensional construct that comprised perceived quality, perceived price, perceived emotional, and perceived social value. A survey was carried out involving selected companies in Malaysia, and the PERVAL scale items were adapted to measure the four dimensions of perceived value. The findings of the descriptive analysis showed that perceived social value recorded the highest mean score and, this was followed by perceived quality. Nonetheless, overall, the average score of perceived value construct and its dimensions are considered at a moderate level. The managerial implications of the findings are highlighted.

Fitness centres in Malaysia remain intensely competitive despite of the industry’s continuous growth. Many depend on recurring revenue streams to secure their market position. This has made, satisfaction of customers a prime importance to ensure their survival in the industry through the delivery of excellent service quality. Basing on this premise, four dimensions of Scale for Service Quality in Recreational Sport (SSQRS) influencing the satisfaction of fitness centre customers was examined. From a total of 113 questionnaires distributed to customers of a gym, all were returned with valid responses for analysis. Findings from the study affirmed that SSQRS dimensions were significantly related to customer satisfaction. Specifically, the outcome dimension demonstrated the greatest impact on satisfaction among customers of a fitness centre followed by physical environment quality and interaction quality. Thus, suggesting there is a need for fitness centres to continuously improve their physical environment quality and outcome quality through personalize workout routines, optimization of space with value-added service, and offer workout streaming to deliver satisfaction, long term revenue and continuous growth.

This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.