Nutritional Label and Consumer Buying Decision: A Preliminary Review

Azman, Norhidayah; Sahak, Siti Zaleha

doi:10.1016/j.sbspro.2014.04.057

Cited by 73 publications

(60 citation statements)

References 24 publications

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“…Syarifah's research (2009) proves that women tend to believe in product health claims. Similar studies have found that consumers are interested in health claims (Sihombing 2008, Azman and Sahak 2014, Miller and Cassady 2015.…”

Section: Claimmentioning

confidence: 53%

“…The label reading behavior on food products is done before buying the product Kumalasari and Sjafei 2012;Azman and Sahak 2014;Ruwani et al 2014). Respondents who paid attention to the food packaging label before buying food amounted to 61.2 percent ) with a factor influencing the respondent's attention to the food packaging label is the source of information.…”

Section: Label Reading Behavior On Food Productsmentioning

confidence: 99%

“…Respondents who paid attention to the food packaging label before buying food amounted to 61.2 percent ) with a factor influencing the respondent's attention to the food packaging label is the source of information. The Kumalasari and Sjafei (2012) study focuses on consumer behavior in calculating calories before purchasing a particular product and proving that product purchase decisions are based on the calorie calculations listed (Azman and Sahak 2014). The frequency of reading nutritional labels is categorized by 42.5 percent of consumers sometimes read and by 30.2 percent often read food packaging labels (Andrias 2016).…”

Section: Label Reading Behavior On Food Productsmentioning

confidence: 99%

“…2009;Usfar and Fahmida 2011;Isaac and Zabil 2012;Kumalasari and Sjafei 2012;Vemula et. Al.2012;Sari and Sudrardjat 2013;Azman and Sahak 2014;Miller and Cassady 2015;Saunders et. Al.…”

Section: Types Of Food Products Used To Read Labelmentioning

confidence: 99%

“…2011 14. Consumer purchase decision due to nutritional information information information (Kleef et al 2007, Azman andSahak 2014), 15. Researching in areas not expected to know about nutritional value information label (Azman and Sahak 2014), 16.…”

Section: Suggestionmentioning

confidence: 99%

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Meta-Analysis Study: Reading Behavior Of Food Products Label

Sumarwan

Simanjuntak

Yuliati

2017

JCS

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Abstract. Labels are an integral part of a product. Observing the labels on the packaging, especially food products is considered very important to do. However, the label of food packaging products receives less attention from consumers. Therefore, the public is required to be more ingenious in observing the label of food packaging products to avoid food security problems which have adverse health effects. The purpose of this study was to map the results of research on label reading behavior. The design of this study was a literature study of research results that can be accessed via the internet. The results showed that the behavior of reading food product labels was done before buying the product Kumalasari and Sjafei 2012). From the frequency of reading nutrition labels, it could be found out that 42.5 percent of consumers sometimes read and 30.2 percent often read food packaging labels (Andrias 2016). Of the 52 studies, 17 studies have shown that women often read more and notice label attributes on food product packaging. The most commonly read consumer label (Figure 3) was the kosher logo and nutritional value. Food products that are usually labeled are packaged foods. Nutrition and health claims are considered as a means of education for consumers -14 percent to know new information and 86 percent of consumers decided to read the labels because of the outside factors, such as advertising, internet, or at school.Keywords: food label, food label reading behavior Abstrak. Label merupakan bagian tak terpisahkan dari sebuah produk. Mengamati label yang tertera pada kemasan khususnya produk pangan memang dirasa sangat penting dilakukan. Namun, label produk kemasan pangan kurang mendapat perhatian dari konsumen. Oleh karena itu masyarakat dituntut untuk lebih cerdik dalam mengamati label kemasan produk pangan, agar terhindar dari masalah keamanan pangan dan yang berdampak buruk bagi kesehatan. Tujuan penelitian ini adalah untuk memetakan hasilhasil penelitian tentang perilaku membaca label. Desain penelitian ini adalah studi literatur hasil-hasil penelitian yang dapat diakses melalui internet. Hasil penelitian menunjukkan, Perilaku membaca label produk pangan dilakukan sebelum membeli produk (Aulawi 2005; Susanto 2008; Kumalasari dan Sjafei 2012). Frekuensi membaca label gizi, 42,5 persen konsumen terkadang membaca dan sebesar 30,2 persen sering membaca label makanan kemasan (Andrias 2016). Dari 52 studi, 17 penelitian membuktikan bahwa perempuan lebih sering membaca dan memerhatikan atribut label pada kemasan produk pangan. Label yang paling sering dibaca konsumen (Gambar 3) adalah logo halal dan nilai gizi. Produk pangan yang biasa dibaca labelnya adalah makanan kemasan. klaim gizi dan kesehatan dianggap dapat menjadi sarana edukasi untuk mengetahui informasi baru oleh konsumen sebesar 14 persen dan 86 persennya dipengaruhi faktor luar antara lain iklan, internet, atau pada saat sekolah.Kata kunci: label pangan, perilaku membaca label pangan 27 IntroductionLabels are an integral part of a product. Consumer's c...

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Section: Claimmentioning

confidence: 53%

Section: Label Reading Behavior On Food Productsmentioning

confidence: 99%

Section: Label Reading Behavior On Food Productsmentioning

confidence: 99%

“…2009;Usfar and Fahmida 2011;Isaac and Zabil 2012;Kumalasari and Sjafei 2012;Vemula et. Al.2012;Sari and Sudrardjat 2013;Azman and Sahak 2014;Miller and Cassady 2015;Saunders et. Al.…”

Section: Types Of Food Products Used To Read Labelmentioning

confidence: 99%

Section: Suggestionmentioning

confidence: 99%

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Meta-Analysis Study: Reading Behavior Of Food Products Label

Sumarwan

Simanjuntak

Yuliati

2017

JCS

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Commonly consumed processed packaged foods in Bangladesh are unhealthy and their nutrient contents are not in conformity with the label declaration

Shaheen,

Shamim,

Choudhury

et al. 2023

Food Science & Nutrition

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The present study was undertaken to identify the major nutrient content in processed foods commonly consumed in Bangladesh, their label conformity healthiness, and percent daily nutrient contribution. Twenty‐four nationally representative composite samples were analyzed using AOAC and other standard methods. Results were compared with label information using a restrictive approach and EU tolerance guidelines. The healthiness of the products was evaluated in terms of the Health Star Rating (HSR) scheme and the UK traffic light labeling system. Among the analyzed samples, fried pulse, chanachur, lozenge, and fried peas had the highest amount of protein, fat, carbohydrates, and dietary fiber, respectively. Biscuits and milk chocolate had high levels of trans fatty acids (TFA) and saturated fatty acids (SFA). It was observed that around half of the products lacked information about saturated fatty acid (46%), followed by total dietary fiber and trans‐fat (38% each). Other information was missing in one‐fifth of the products, namely protein (17%), total fat (17%), available carbohydrate (17%), energy (17%), sugar (21%), and salt (21%). Label compliance analysis according to the restrictive approach revealed that none of the products accurately reported the salt, sugar, saturated fat, and trans fat content on the label. According to the EU tolerance guideline, approximately half of the products had protein (58%), fat (54%), and carbohydrate (42%) levels that fell within the EU tolerance limit. However, only around one‐third of the samples had sugar (21%), salt (38%), and saturated fat (33%) levels that met the EU tolerance limit. In terms of healthiness analysis, according to the HSR, the range of stars was between 0.5 and 2.5 of the foods where fried peas got the highest rating (2.5 stars), while in terms of the UK traffic light system, none of the samples got all green signals. The lozenge got green lights for fat, SFA, and salt contents. It was also found that consumption of 100 g of fried peas or pulse would exceed the acceptable daily limit of salt, sugar, and SFA compared to the daily maximum allowable intake for the 2000 kcal diet recommended by the WHO. However, according to the serving size, biscuits were major contributors of TFA, sugar, and SFA, whereas fried pulse was a key contributor of sodium/salt. Proper regulatory actions should be introduced to promote healthy processed foods with user‐friendly front‐of‐the‐pack labeling and monitor their quality to prevent non‐communicable diseases (NCDs).

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Consumers' understanding of nutrition labels for ultra‐processed food products

Shamim

Khan

Ahmad

2020

Journal of Public Affairs

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Nutrition labels are public health tools that provide information about nutritional content of ingredients present in the food products. The labels assist consumers to differentiate between alternatives and make informed choices regarding food products. This study is conducted in New Delhi, India to assess the consumer usage, understanding, and influence of nutrition labels while purchasing ultra-processed food products. Mall intercept survey was carried out to collect the data from consumers with the help of a structured questionnaire. A total of 303 valid responses were collected and analyzed through descriptive statistics, Chi-square test, and Fisher exact test. Findings of the study revealed that most of the consumers do read nutrition labels during purchase of ultra-processed food products but its usage frequency is not up to the mark. Only about one third of the consumers read nutrition labels "always," whereas female consumers uses nutrition label more frequently than the male consumers. The most common reason for reading nutrition labels was to "eat healthy food" and "for dietary purpose", while lack of time, lack of interest, and difficult terminology were the most common reasons for not reading nutrition labels at the time of purchase of ultra-processed food. It was also found in this study that those respondents who read nutrition labels regularly during purchasing, their buying decision gets influenced positively through nutrition label information. This study also indicates that there is a need to promote the benefits of reading nutrition labels among consumers of developing countries to facilitate healthy eating habits.

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Nutritional Label and Consumer Buying Decision: A Preliminary Review

Cited by 73 publications

References 24 publications

Meta-Analysis Study: Reading Behavior Of Food Products Label

Meta-Analysis Study: Reading Behavior Of Food Products Label

Commonly consumed processed packaged foods in Bangladesh are unhealthy and their nutrient contents are not in conformity with the label declaration

Consumers' understanding of nutrition labels for ultra‐processed food products

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