Active Sport Tourism in Europe: Applying Market Segmentation Model Based on Human Values

Terzić, Aleksandra; Demirović, Dunja; Petrevska, Biljana; Limbert, Wolfgang

doi:10.1177/1096348020926546

Cited by 14 publications

(14 citation statements)

References 32 publications

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“…However, these data must be supplemented and confronted with data from related scientific disciplines, including analyses of trends in youth PA preferences. Terzić et al pointed out the lack of information on tourism preferences of tourists within Europe, as well as the importance of monitoring changes in preferences of sport participants for specific marketing strategies [26].…”

Section: Discussionmentioning

confidence: 99%

“…Therefore, part of the clientele from these countries will reject certain sports activities due to a lack of information but will accept habitual physical activities. We assume that the proposed model of tourism strategy focusing on PA could, in addition to economic [70], geopolitical [71], social cognition [72], active sport [26], active outdoor sport event tourism [27], and other models, expand the appropriate business strategy choices in tourism.…”

Section: Discussionmentioning

confidence: 99%

“…There has been global recognition of the increasing importance of a physically active lifestyle and of related physically active tourism (PAT). Physically active tourism is defined as tourism respecting the need for physical activity, recognizing the emotional, psychosocial, and physical compensating effects of PA. Herein, we use the term "physically active tourism" as defined by its focus on particular physical activities, rather than the commonly used term "active tourism" [25] or broader terms such as "active sport tourism" [26] and "active outdoor sport tourism" [27].…”

Section: Introductionmentioning

confidence: 99%

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Tourism and Physical Activity Preferences: Development and Sustainability Strategy

2020

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The theoretical foundation of tourism policy is based on an interdisciplinary approach, using evidence-based findings from related scientific fields. For this reason, trends in the health and physical activity of the population should be considered as part of the promotion of healthy lifestyles in the field of tourism. The aim of this study is to support the multidisciplinary development of evidence-based tourism by using the results of long-term monitoring of physical activity (PA) preferences among youth. Furthermore, this study aims to support the continuation of education regarding tourism, behavioral changes in lifestyle, health promotion (including physical activity promotion), physical conditioning, as well as related mental conditioning. An interdisciplinary approach should lead to the adoption of knowledge, habits, and interests that lead to a lifelong readiness to participate in active tourism. The research sample of this 10-year survey consisted of 17,032 Czech and Polish respondents, aged from 12 to 25 years. A questionnaire on physical activity preferences was employed to explore the current status and trends in physical activity preferences and realization. The results show the actual status and trends in preferred and realized types of physical activity and represent an important indicator of tourism service choices for these youths, as well as predict future interests for tourism clients in schools. The analysis of the results enabled the suggestion of a prognostic model of tourism strategy focused on the integration of physical activity with tourism activities.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Tourism and Physical Activity Preferences: Development and Sustainability Strategy

2020

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“…The basic human value sets determine motivation and can be employed to predict general travel behavior, destination choices, leisure activities, preferences, trip length, etc. (Salim Saji et al, 2015;Terzi c et al, 2021). Aebli et al (2022) use Herzberg's theory of motivation to consider tourists' needs and observed risks as opposing sets of psychological factors shaping travel willingness during and after the COVID-19 pandemic.…”

Section: Personality and Human Valuesmentioning

confidence: 99%

Personalities shaping travel behaviors: post-COVID scenario

Terzić

Petrevska

Bajrami

2022

JTF

Self Cite

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PurposeThis study aims to offer insights into a sounder understanding of tourist behavior and travel patterns by systematically identifying psychological manifestations reflected in the basic human value system in the pandemic-induced environment.Design/methodology/approachA large random sample (49,519 respondents from 29 European countries), generated from the core module Round 9 of the European Social Survey, was used. A post-COVID-19 psychological travel behavior model was constructed by using 12 variables within two opposing value structures (openness to change versus conservatism), shaping specific personalities.FindingsFour types of tourists were identified by using K-means cluster analysis (risk-sensitive, risk-indifferent, risk-tolerant and risk-resistant). The risk-sensibility varied across the groups and was influenced by socio-demographic characteristics, economic status and even differed geographically among nations and traveling cultures.Research limitations/implicationsFirst, data were collected before the pandemic and did not include information on tourism participation. Second, the model was fully driven by internal factors – motivation. Investigation of additional variables, especially those related to socialization aspects, and some external factors of influence on travel behaviors during and after the crisis, will provide more precise scientific reasoning.Originality/valueThe model was upgraded to some current constructs of salient short-term post-COVID-19 travel behavior embedded in the core principles of universal human values. By separating specific segments of tourists who appreciate personal safety and conformity, from those sharing the extensive need for self-direction and adventure, the suggested model presents a strong background for predicting flows in the post-COVID-19 era.

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“…Prior research on AST behavioral intention has been linked with an event per se, along with destination attributes, nostalgia, service quality, and inspiration sources (Newland and Yoo, 2021;Zhou et al, 2018). Several researchers in AST focused on developing motivation scales and typologies to segment active sports tourists (Terzi c et al, 2020;Geffroy, 2017;Hodeck and Hovemann, 2016;Hungenberg et al, 2016). Other studies have emphasized the impact of cultural influences on tourist behavior (Tomik et al, 2017;Hungenberg et al, 2016;Reynolds and Hritz, 2012;Papadimitriou and Gibson, 2008;Williams and Gibson, 2004).…”

Section: Introductionmentioning

confidence: 99%

Motivations for participation in active sports tourism: a cross-national study

Malhotra

Johann

Tiwari

2021

IJEFM

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PurposeSports tourism has gained much attention in recent decades due to its socio-economic and environmental impact on destinations. This study at first examines travel motives that might trigger participation in active sports tourism (AST). Further, it compares these travel motives and their impact on participation intention in AST (between India and Poland).Design/methodology/approachData were collected online through a self-administered questionnaire in both countries (N = 273 in India and N = 255 in Poland). Descriptive data were analyzed using SPSS statistics 24, and SPSS AMOS 25 was used for testing the measurement model and multi-group analysis.FindingsThe results show that in both countries, participants are motivated mainly by travel exploration, social bonding, and stress relief, which are the primary travel motives commonly associated with tourism. However, the significance of these motives varies across both nations. Interestingly, active sports tourists are not motivated by physical strength, self-enhancement, and social recognition.Originality/valueThe study presents a framework to discuss travel motives in Active Sports Tourism (AST). It also describes the motives that influence Indians and Polish citizens' participation in active sports tourism.

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Active Sport Tourism in Europe: Applying Market Segmentation Model Based on Human Values

Cited by 14 publications

References 32 publications

Tourism and Physical Activity Preferences: Development and Sustainability Strategy

Tourism and Physical Activity Preferences: Development and Sustainability Strategy

Personalities shaping travel behaviors: post-COVID scenario

Motivations for participation in active sports tourism: a cross-national study

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