Purpose -The main objective of the paper is to determine and benchmark the senior tourists' preferences by considering the importance attached by them and their perception with respect to internal tourism attributes (i.e. package tour attributes) and external tourism attributes (i.e. destination attributes).Design / methodology / approach -The present study makes use of importance-performance analysis and employs paired sample t-test for this purpose.Findings / Contributions -The senior tourists evaluated the package tour attributes to be more important and better than destination characteristics. They also perceived that the service providers have to pay immediate attention to improve the quality of restaurants and meals and hotels.Research Limitations -Data is collected only from inbound senior tourists in Poland. In future, research may be conducted with a more representative sample.Practical implications -The senior tourists want to explore the local cuisine and then have food choices from their culture as well. 'Tour escort' is one of the most essential characteristic of a package tour and it could serve as a factor of differentiation. Hence, the tourist service providers have to pay attention to these factors.Originality/ value -The article takes into account the internal tour attributes and destination attributes to evaluate senior tourists' holiday experience.

This study aims to contribute to the knowledge of value creation process in the tourism market by examining the impact of tourism product attributes on tourist satisfaction and tourist behavioural intentions. The research was conducted with 463 tourists visiting Poland. The research results show that several tour attributes and experience attributes influence tourist satisfaction and their willingness to recommend the country to others; however, drivers of satisfaction and recommendations, although often similar, were not always the same. Tour package features such as organization, attractiveness of the programme, and tour escort have a positive impact on both tourist satisfaction and recommendations.Moreover, some experience factors including tourist attractions – culture and monuments, and safety also have a positive impact on both tourist satisfaction and recommendations. Severalmanagerial implications are outlined on the basis of the research results.

Travel and tourism is one of the most affected sectors due to the COVID-19 pandemic, impacting economies, enterprises, and livelihoods worldwide. The pandemic has heavily damaged businesses across the tourism industry, including airlines, transportation, hotels, cruises, and others. Numerous tourism companies went bankrupt or had been struggling to survive, yet other ones have adapted their strategy and seized the crisis to transform their business for the post-pandemic future. This study aims at investigating the TUI Group’s CSR strategic adaptability during the COVID-19 pandemic. The case study is based on a documentary analysis including such documents as annual reports, sustainability strategy, sustainability reports, and financial statements. The findings show that the pandemic crisis moved forward the company’s transformation into a digital platform and its sustainability transformation. Moreover, the CSR strategy has been constantly adapted to the evolving COVID-19 environment. The company’s efforts aimed at maintaining sustainable value have been primarily focused on supporting and engaging employees, ensuring safe holiday packages for customers, and supporting local communities and partners. Several implications are provided based on the study results.

PurposeSports tourism has gained much attention in recent decades due to its socio-economic and environmental impact on destinations. This study at first examines travel motives that might trigger participation in active sports tourism (AST). Further, it compares these travel motives and their impact on participation intention in AST (between India and Poland).Design/methodology/approachData were collected online through a self-administered questionnaire in both countries (N = 273 in India and N = 255 in Poland). Descriptive data were analyzed using SPSS statistics 24, and SPSS AMOS 25 was used for testing the measurement model and multi-group analysis.FindingsThe results show that in both countries, participants are motivated mainly by travel exploration, social bonding, and stress relief, which are the primary travel motives commonly associated with tourism. However, the significance of these motives varies across both nations. Interestingly, active sports tourists are not motivated by physical strength, self-enhancement, and social recognition.Originality/valueThe study presents a framework to discuss travel motives in Active Sports Tourism (AST). It also describes the motives that influence Indians and Polish citizens' participation in active sports tourism.

The tourism sector was badly affected by the ongoing Covid-19 pandemic, creating thereby a need to advance knowledge on developing strategies for bringing tourists to back their favourite destinations. Although studies in tourism literature in the last two years addressed several issues relating to the pandemic, ironically not many have explored the role of tourists’ attitude towards a destination. Specifically, there have hardly been any discussions on the tourists’ psychological ownership vis-à-vis destination affinity (DA). It's an irony because they play crucial roles in leading tourists to revisit their favourite destinations. Using the ‘Psychological Resilience Theory’, this study focuses on the Covid-19 crisis and examines the relationship between attitude towards the destination, psychological ownership towards the destination, DA, and desire to revisit the destination post-Covid-19 crisis. Data (N = 274) was collected online from Indian tourists and hypothesis testing was done using PROCESS SPSS macro. The findings of the study indicated the mediating impact of DA and moderating role of psychological resilience. This study offers several important implications for tourism literature and the sector at large.