Acquiring Sustainability Information in Holiday Travel

Schmücker, Dirk; Kuhn, Friedericke; Horster, Eric

doi:10.1007/978-3-030-49709-5_11

Cited by 3 publications

(4 citation statements)

References 33 publications

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“…It is generally agreed that sustainability labels are underperforming as they receive a low level of attention and processing (Babakhani et al, 2016(Babakhani et al, , 2019a(Babakhani et al, , 2019bKuhn, 2017;Penz et al, 2017;Reiser and El Mahgoub, 2020;Schmucker et al, 2020). Although the topic of sustainability receives more attention and it is considered by more people, it does not have a significant importance on choosing to book an accommodation unit (Penz et al, 2017;Reiser and El Mahgoub, 2020), a plane ticket (Babakhani et al, 2016) or dine in a restaurant (Babakhani et al, 2019a).…”

Section: Results According To the Analysed Stimulimentioning

confidence: 99%

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Eye tracking and tourism research: A systematic literature review

Savin

Fleșeriu

Bătrâncea

2021

Journal of Vacation Marketing

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In recent years, the number of studies in tourism using the eye tracking technique has increased and started generating valuable information for both academics and the industry. However, there is a gap in the literature concerning systematic reviews focused on recent articles and their findings. Thus, the aim of this study is to close this gap by systematically analysing 70 research papers tackling the subject of eye tracking in tourism and published in highly ranked tourism journals. The study identifies the most popular topics and trends for eye tracking research, as well as the most used types of visual stimuli, such as exhibitions, restaurant menus, promotional pictures or websites. The study also details on measurements specific for the analysis of eye tracking data, including fixations, saccades and heat maps. Results are emphasized along with their theoretical and practical implications. In addition, we highlight the lack of the use of dynamic stimuli in the existing literature and suggest further research directions using the eye tracking technique.

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Section: Results According To the Analysed Stimulimentioning

confidence: 99%

“…Sustainability of various tourism products such as restaurant menus, flight tickets or the pages of OTAs (Babakhani et al, 2016(Babakhani et al, , 2019a(Babakhani et al, , 2019bKuhn, 2017;Penz et al, 2017;Reiser and El Mahgoub, 2020;Schmucker et al, 2020) was another topic encountered.…”

Section: Preferred Research Topicsmentioning

confidence: 99%

Eye tracking and tourism research: A systematic literature review

Savin

Fleșeriu

Bătrâncea

2021

Journal of Vacation Marketing

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“…Still, it is useful to highlight how several green initiatives and green symbols that are commonly present in product representations have failed to attain the intended purposes. This applies, for instance, to eco-labels (for a definition, please refer to [5]), which have proven to be poorly effective in steering consumers' choices [6], or to sustainability indicators in the choice of hotels to be booked [7]. On the other hand, the representation of natural sceneries has been recently studied; preliminary results have suggested that nature is capable of luring people and favoring sustainable choices [8].…”

mentioning

confidence: 99%

“…It follows that the design of more sustainable products does not guarantee benefits for the environment [4,7,9], and it is imperative to capture the mechanisms that lead to the choice of green products, whether the reasons concern people's intention to safeguard the environment or are ascribable to different phenomena. An increasing number of studies have addressed the role of elements present in product representations, whose observation is typically studied with eye-tracking (ET) instruments.…”

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confidence: 99%

A Framework to Evaluate Areas of Interest for Sustainable Products and Designs

et al. 2022

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Experience and evaluation research on sustainable products’ design is increasingly supported by eye-tracking tools. In particular, many studies have investigated the effect of gazing at or fixating on Areas of Interest on products’ evaluations, and in a number of cases, they have inferred the critical graphical elements leading to the preference of sustainable products. This paper is motivated by the lack of generalizability of the results of these studies, which have predominantly targeted specific products and Areas of Interest. In addition, it has also been overlooked that the observation of some Areas of Interest, despite not specifically targeting sustainable aspects, can lead consumers to prefer or appreciate sustainable products in any case. Furthermore, it has to be noted that sustainable products can be recognized based on their design (shape, material, lack of waste generated) and/or, more diffusedly, information clearly delivered on packaging and in advertising. With reference to the latter, this paper collected and classified Areas of Interest dealt with in past studies, markedly in eco-design and green consumption, and characterized by their potential generalizability. Specifically, the identified classes of Areas of Interest are not peculiar to specific products or economic sectors. These classes were further distinguished into “Content”, i.e., the quality aspect they intend to highlight, and “Form”, i.e., the graphical element used as a form of communication. This framework of Areas of Interest is the major contribution of the paper. Such a framework is needed to study regularities across multiple product categories in terms of how the observation of Areas of Interest leads to product appreciation and value perception. In addition, the potential significant differences between sustainable and commonplace products can be better investigated.

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Green Nudging: A Behavioral Approach to Environmental Policies

Bonini,

Dorigoni

2024

World Sustainability Series

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Acquiring Sustainability Information in Holiday Travel

Cited by 3 publications

References 33 publications

Eye tracking and tourism research: A systematic literature review

Eye tracking and tourism research: A systematic literature review

A Framework to Evaluate Areas of Interest for Sustainable Products and Designs

Green Nudging: A Behavioral Approach to Environmental Policies

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