Romanian consumers have started to buy and consume more organic products. Their decision-making process is influenced by multiple variables. The theory of planned behaviour is widely accepted and used to predict behaviours in certain contexts, including the buying of organic food products. Other researchers have identified values that the consumer of organic products hold and that influence their buying behaviour. This study analyses the factors that have an impact on buying intention and behaviour of Romanian organic products from these two perspectives. A proposed model was designed by combining the two frameworks. It was evaluated by using structural equation modelling with the SmartPLS 3 software package (v. 3.2.7, SmartPLS GmbH, Bönningstedt, Germany, 2017). Results confirm the model proposed in the theory of planned behaviour while integrating the relationships of consumer values. Health consciousness was found to have a significant effect both on buying intention as well as on personal attitude. Food safety has a significant effect on buying intention regardless of personal attitude. Environmental concerns, social consciousness, perception of quality and lifestyle although important in personal attitude, do not affect buying intention directly.

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Measuring patient satisfaction of healthcare service quality represents a significant element of a healthcare's system (HS) overall evaluation. It is the starting point for creating policies in national healthcare. The purpose of this paper was to evaluate Romanian patients' perception and satisfaction of the quality of the national HS as a whole and of its components. Exploratory and descriptive research was used. Data were collected through face-to-face interviews with Romanian patients, based on a questionnaire. Out of the 2305 respondents, 83% used the Romanian HS in the past 12 months and 58% of the respondents did not trust the system. The accommodation, food, and other facilities of Romanian hospitals were perceived as being at a low level. One third of the respondents were unsatisfied and very unsatisfied with respect to the overall impression of the Romanian HS. In addition, our research found a statistically significant relationship between confidence in the HS, age, and gender, and also between the overall impression on the HS, age and income.

Background and Purpose: In a digitally globalized world cross-cultural interaction in social and business environment has become more widespread than ever before. The purpose of this paper is to explore the attitude of Generation Z representatives to different aspects of cross-cultural interaction. Design/Methodology/Approach: We used an online questionnaire to collect data for our study. A sample of 324 young adults from three countries: Germany (n=113/34.9%), Romania (n=107/33.0%) and Ukraine (n=104/32.1%) participated in the online survey. The sample consists of university students aged less than 23 years to match the criteria of being representatives of Generation Z. Different statistical tools were used to check the hypotheses. Results: The results of the study indicate that Generation Z representatives consider cross-cultural communication skills as highly important both in their private and business life. The main motivation factors to work in a multicultural business environment have been identified as well as major barriers for effective cross-cultural interaction. Conclusion: This paper illustrates that Gen Zers are willing to work in a multicultural business environment; moreover it can give them additional motivation. This trend along with ongoing processes of globalization and digitalization fosters further interconnection of countries and regions of the world, making cross-cultural communication and cross-cultural management techniques even more important.

In recent years, the number of studies in tourism using the eye tracking technique has increased and started generating valuable information for both academics and the industry. However, there is a gap in the literature concerning systematic reviews focused on recent articles and their findings. Thus, the aim of this study is to close this gap by systematically analysing 70 research papers tackling the subject of eye tracking in tourism and published in highly ranked tourism journals. The study identifies the most popular topics and trends for eye tracking research, as well as the most used types of visual stimuli, such as exhibitions, restaurant menus, promotional pictures or websites. The study also details on measurements specific for the analysis of eye tracking data, including fixations, saccades and heat maps. Results are emphasized along with their theoretical and practical implications. In addition, we highlight the lack of the use of dynamic stimuli in the existing literature and suggest further research directions using the eye tracking technique.

The purpose of the current article is to determine the sustainability of international accreditations for business schools. As international accreditations are viewed as a costly process, universities must think if this endeavor could have a positive impact in the long run. From an impact point of view, we look at the intake of students, focusing on the factors that impact the decision of students in their choice of university. We have noticed that these international accreditations are pursued by business schools to increase their outreach and to receive a certification of quality that is recognized overseas. We consider the hypothesis that international accreditation is a key factor in the decision-making process of candidates, and we tested it by applying a questionnaire to 400 business and economics students that are studying in two business schools. From the 400 students that answered the questionnaire, only 199 responses were considered fully answered and proper for our study. Our results show that there is a difference between French and Romanian students in the choice of universities. While both groups agree that internationalization is important, their decisions are based on different elements. Our research is among the few that look both at the student choice and at the impact of the international accreditation on the student numbers.

In 2020, the educational system was taken by surprise by the impact of the COVID-19 pandemic. Most of the educational institutions were delivering face-to-face classes and were forced to switch to online teaching in a very short period of time due to lockdown measures and the health and safety measures put in place by public authorities. In addition to universities, professional courses were also forced to be delivered online. Most of the time, these professional courses are important because they are directly linked to keeping the right to practice. The present paper focuses on the changing pattern in behavior of professionals and their acceptance of online courses. By applying over 1000 questionnaires in a timespan of more than one year, we have studied the impact of digitalization on the behavior and perception of professionals. We measured if the change towards online courses could be sustainable in the long run. The results of our study show that the behavior of professionals is different than those of students and that the online courses can be a long-term solution for education in professional environments.

This chapter gives an insight into technologies that can improve the learning experience of the students in higher education and increase their academic results. The authors look at online learning technologies like the massive open online course and how they can be used to flip the classroom in order to get higher student engagement and satisfaction. Methods like problem-based learning and active learning are also addressed together with ways of increasing student motivation like gamification. The use of social media in education is also addressed. In the second part, the authors share their experience with using some of these technologies. Although these technologies have become widely available, each teacher needs to find the right tools and methods specific to his/her own class and use them accordingly.