Accentuating the Interrelation between Consumer Intention and Healthy Packaged Food Selection during COVID-19: A Case Study of Pakistan

Zafar, Muhammad Zeeshan; Maqbool, Adnan; Cioca, Lucian‐Ionel; Shah, Syed Ghulam Meran; Masud, Shahjahan

doi:10.3390/ijerph18062846

Cited by 15 publications

(9 citation statements)

References 58 publications

(58 reference statements)

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“…The most used online platforms during the COVID-19 pandemic were Google Meetings and Zoom. Moreover, previous studies revealed that the demand for video conferencing apps has surged during the TW [97] and the most used online educational platforms were Microsoft Teams and Zoom [98].…”

Section: Discussionmentioning

confidence: 99%

The Effects of the COVID-19 Pandemic on Teleworking and Education in a Romanian Higher Education Institution: An Internal Stakeholders Perspective

Catană

Toma

Barbu

2021

IJERPH

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The COVID-19 pandemic has created the conditions for the expansion of teleworking (TW) in numerous sectors and organizations, and higher education institutions (HEIs) have had to adapt to this context. This paper aims to identify and analyze five factors (technology, individual involvement and skills, physical inactivity, psychological well-being, and household activities) that influence the effort and results in TW and education (E) HEIs from the perspective of their key internal stakeholders. The data were gathered by a mix of qualitative and quantitative research methods, such as interviews and surveys. They were analyzed and interpreted through factorial analysis that uses the presentation of the main components as an extraction method, with the Varimax rotation method adopting Kaiser normalization, and processed with SPSS statistical software. This study shows that the effort and results of the key internal stakeholders of HEIs are influenced by the five factors. In this respect, students’ results are negatively influenced by technology and physical inactivity factors. Moreover, the efforts of auxiliary and non-teaching staff are highly positively influenced by the psychological well-being factor and their results are positively influenced by the individual involvement and skills factor and negatively influenced by the household activities factor.

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Section: Discussionmentioning

confidence: 99%

The Effects of the COVID-19 Pandemic on Teleworking and Education in a Romanian Higher Education Institution: An Internal Stakeholders Perspective

Catană

Toma

Barbu

2021

IJERPH

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“…This situation may have increased the interest in foods, and therefore, the food label reading rates may have increased. Moreover, one study showed that during the COVID-19 period, consumers turned to packaged foods with label information due to food safety (Zafar et al, 2021). Therefore, it would be reasonable to think that consumers with food safety concerns are more likely to read food labels.…”

Section: Discussionmentioning

confidence: 99%

Effects of COVID-19 pandemic on consumers’ food label reading behaviours and trust in food label information

Şahin

Gul²

2022

BFJ

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PurposeThere are many studies investigating people’s eating habits during the COVID-19 period, and people have been encouraged to eat healthier. Healthy nutrition is made possible by making healthy food choices and food labels are one of the tools that help consumers make healthy food choices. Therefore, the primary aim of this study was to evaluate the impact of the COVID-19 pandemic on consumers’ food label reading behaviours and their level of trust in food labels.Design/methodology/approachThis cross-sectional study was conducted on 1,012 adults aged 18–65 years from seven different regions of Turkey. Participants’ food label reading behaviours and their trust in food label information were assessed using an online questionnaire, and COVID-19 fear scores were determined using the fear of COVID-19 scale (FCV-19S).FindingsAlthough not statistically significant, participants’ rate of reading food labels increased during the pandemic (65.6% vs 68.7%, p = 0.078). On the contrary, trust in label information decreased significantly (52.1% vs 43.9%, p < 0.001). In addition, increased COVID-19 fear was associated with an increased rate of food label reading and decreased trust in the label information (p < 0.001).Research limitations/implicationsBecause of the study’s cross-sectional nature, the authors cannot provide a causal link between COVID-19 fear and food label reading behaviours and trust in food label information. However, it is difficult to investigate this causal link due to difficulties in studies of consumer behaviour and food choice (e.g. multifactorial effects and complexity). Second, because the present study’s findings were based on self-report data, there may be a risk of resource bias. Nevertheless, the authors think that this study will shed light on future studies as it is the first time that the COVID-19 pandemic has investigated consumers’ food label reading habits and their trust in food labels.Practical implicationsConsidering the pandemic as an opportunity to change consumer behaviour, it may be useful to provide food label reading education to consumers, especially during this period. In addition, the information given on the label should be clear and understandable for a better understanding of the food label information. Furthermore, it may be beneficial to conduct food inspections more frequently and share the results with the public to increase consumers’ trust in food labels. Moreover, as the food system shifts towards a “new normal”, it is critical for policymakers to understand the changes in consumer perceptions, preferences and trust in foods.Originality/valueCOVID-19 fear affected consumers’ food label reading behaviours. As far as the authors know, there is no study about the effects of COVID-19 on consumers’ food label reading behaviours.

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“…This is comparable with the studies by Bennet et al [102] and Di Renzo et al [103], which highlighted that people had positive changes in eating habits due to the pandemic, improving eating behavior by increasing the intake of healthier food and decreasing their consumption of junk food. Furthermore, Zafar et al [104] concluded that during the COVID-19 pandemic, consumers have chosen to consult nutritional labels more, choosing foods that contribute to their health.…”

Section: Discussionmentioning

confidence: 99%

Responsible Marketing in the Traffic Light Labeling of Food Products in Ecuador: Perceptions of Cuenca Consumers

et al. 2022

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Responsible marketing (RM) helps companies make products that improve people’s lives and is in line with public policies that provide a positive impact on society; an example of this is traffic light nutritional labelling (TLNL). Ecuador was a pioneer in Latin America in the mandatory implementation of TLNL. For this reason, this research aimed to analyze RM in the TLNL of food products from the perception of consumers in the urban area of Cuenca, Ecuador. Specifically, the research aimed to answer: What is the degree of consumer understanding of TLNL in the urban area of Cuenca, Ecuador? A cross-sectional investigation was undertaken, with 384 surveys conducted. A chi-square test (χ2) was performed, which showed the relationship between variables reflecting RM knowledge and the understanding and use of TLNL. An ordinal logit model (OLM) was applied, showing that the variables of education, knowledge of labeling, and knowledge of marketing were associated with a greater probability of having some level of understanding of TLNL. Finally, a binomial logit model (BLM) revealed that the variables of income level, knowledge of TLNL, illnesses, confidence in TLNL, the influence of COVID-19 on eating habits, and knowledge of marketing were associated with people being more likely to use TLNL. RM is present in the TLNL through the clear and understandable dissemination of information.

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Accentuating the Interrelation between Consumer Intention and Healthy Packaged Food Selection during COVID-19: A Case Study of Pakistan

Cited by 15 publications

References 58 publications

The Effects of the COVID-19 Pandemic on Teleworking and Education in a Romanian Higher Education Institution: An Internal Stakeholders Perspective

The Effects of the COVID-19 Pandemic on Teleworking and Education in a Romanian Higher Education Institution: An Internal Stakeholders Perspective

Effects of COVID-19 pandemic on consumers’ food label reading behaviours and trust in food label information

Responsible Marketing in the Traffic Light Labeling of Food Products in Ecuador: Perceptions of Cuenca Consumers

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