2020
DOI: 10.1590/1809-5844202037
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Abrindo a caixa preta: análise exploratória da rede bolsonarista no WhatsApp

Abstract: Resumo A vitória de Jair Bolsonaro nas eleições de 2018 foi marcada por diversos desafios do ponto de vista da comunicação política. Com pouco tempo de televisão, sua campanha se caracterizou pela forte atuação nas mídias digitais, especialmente no WhatsApp. Neste artigo, buscamos entender as dinâmicas comunicativas e as estratégias eleitorais que foram utilizadas pela campanha no aplicativo. Foram analisadas 194.710 mensagens de 21 grupos de apoio a Bolsonaro entre 5 de setembro e 11 de novembro. A análise no… Show more

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Cited by 15 publications
(14 citation statements)
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“…It would have been virtually impossible for Bolsonaro to win the presidency without social networks and mobile instant messaging services to channel and amplify his discourse (Piaia, Alves, 2020;Tamaki, Fuks, 2020;Viscardi, 2020). This fact must not only be assumed, but demonstrated empirically, something which has not yet been done.…”
Section: -37mentioning
confidence: 99%
See 1 more Smart Citation
“…It would have been virtually impossible for Bolsonaro to win the presidency without social networks and mobile instant messaging services to channel and amplify his discourse (Piaia, Alves, 2020;Tamaki, Fuks, 2020;Viscardi, 2020). This fact must not only be assumed, but demonstrated empirically, something which has not yet been done.…”
Section: -37mentioning
confidence: 99%
“…This was efficiently used to spread fake news and attacks, as well as grow political polarization against the PT party and former presidents Lula and Rousseff through a strategic rhetoric of fear (Chagas, Modesto & Magalhães, 2019). In addition, a recent study by Piaia and Alves (2020), which analyzed 21 Bolsonaro WhatsApp support groups during the election also showed there had been strategic campaign actions with a broad dissemination of YouTube videos and Facebook posts in support of the "captain". As its authors stated, this type of strategy was important not only to spread positive information about Bolsonaro, which was likely shared with others -such as family and friends -but to neutralize any damage his image may have incurred during the campaign .…”
Section: -37mentioning
confidence: 99%
“…Esses acontecimentos motivaram uma guinada na seleção de objeto de estudo pelos pesquisadores de campanhas digitais que, a partir dessas eleições, passaram a se dedicar, especialmente, à análise desses grupos no mensageiro WhatsApp, em detrimento das campanhas oficiais no Facebook ou no Twitter (Oliveira et al, 2019;Piaia;Alves, 2020). Assim, criou-se um hiato entre os estudos de conteúdo das campanhas nas mídias sociais.…”
Section: Comunicação Política No Ambiente Digital: Uma Análise Das Ca...unclassified
“…However, would legislation alone be sufficient to protect vulnerable ecosystems and populations? In a country full of unconstitutional acts by the executive branch (Calil, 2021;Piaia & Alves, 2020), the answer is clear, which emphasizes the urgency of social and institutional mobilization in the search for the guarantee of constitutional rights, such as health, environment and work, which are directly and indirectly interconnected in the great terrestrial biome.…”
Section: Marine and Coastal Ecosystems: A Shared Responsibilitymentioning
confidence: 99%